I. Information 1. Introduction There is basic information we should be known about KFC KFC‚ known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky‚ in the United States. It is found by Harland Sanders in 1952 at Utah‚ U.S. KFC has been a brand and operating segment‚ termed a concept of Yum! Brands since 1997 when the company was spun off from PepsiCo as Global Restaurants Inc. The main website is www.kfc.com The largest system restaurant company
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POSICIONAMIENTO Uno de los muchos misterios del marketing moderno es como KFC‚ una vez más deslucido de la marca estadounidense de comida rápida‚ superó a todos los competidores y rivales‚ en particular‚ el líder del mercado mundial de McDonald’s‚ para convertirse en la mayor cadena de restaurantes en China. Tanto si se mide por el número de restaurantes‚ los ingresos‚ o participación de mercado‚ KFC es de lejos la marca número uno de restaurante en China. Aún más sorprendente es su dominio sobre
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Promotion 3.4.4 Place 4. Conclusion 1.0 Introduction KFC which is also known as know as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky. KFC was founded by Colonel Harland Sanders in 1952‚ is widely known as the world famous fast food and the face of Colonel Sanders. But KFC rudiment should backward to 1930. At that time‚ Colonel Sanders-- the founder of KFC run a restaurant at his hometown Kentucky. He study hard on fried chicken technologies
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Business Communication July 2013 Project Report on Kentucky Fried ChickenR (KFC) Presented to: Col. Sohail Presented by: Hammad Aziz (2113221) M. Daniyal Akram (2113158) Basit Ali Rana (2113157) Business Communication July 2013 Project Report on Kentucky Fried ChickenR (KFC) Presented to: Col. Sohail Presented by: Hammad Aziz (2113221) M. Daniyal Akram (2113158) Basit Ali Rana (2113157) Acknowledgement We are grateful to Allah‚ our Lord and Cherisher‚ for
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History: KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville‚ Kentucky‚ United States‚ which specializes in fried chicken. An "American icon"‚ it is the world’s second largest restaurant chain overall (as measured by sales) after McDonald’s‚ with over 18‚000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands‚ a restaurant company which also owns Pizza Hut and Taco Bell. KFC was founded by Harland Sanders
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Objectives 14 5. Marketing Strategy 14 Appendix 15 Figure 2 15 Reference 16 1. Company Profile and History Kentucky Fried Chicken (KFC)‚ founded by Colonel Harland Sanders in 1930‚ has developed to become one of the largest fast-food chicken operator and franchiser around the world with more than a billion "finger lickin’ good". In 1966‚ it went public and was acquired by PepsiCo‚ Inc. In 1997‚ PepsiCo spun-off of its quick service restaurants including KFC into an independent restaurant
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1. Executive Summary. KFC made a plan to launch a chain of their restaurants‚ they made a marketing plan while analysising opportunities and risks of the market and understanding Muslim society. For example in the Middle East Number of internal and external and marketing analysis was carried out looking into marketing mix how they have launched their restaurant with some extra local recipes one of them is‚ Arabian Rice. The way in which KFC made a markerting plan and implemented it will be analysed
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counted‚ McDonald‚ Burger King and KFC. People are tending to have fast food all the time‚ no matter is breakfast or dinner and tea‚ they will have them in fast food restaurant. (British Council) I am going to talk about KFC as I worked before. Kentucky Fried Chicken‚ also known as KFC‚ a famous chicken chains restaurant‚ was introduced to Britain in 1965 and the first store was in Preston. Many more followed in 1986‚ following the worldwide acquisition of KFC by PepsiCo‚ it was announced that
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Suggestion to KFC As we know‚ KFC is one of the leading Fast-Food chains in the world‚ but their market share has been declining globally since 1989. According to the case‚ (pg number C-211‚ exhibit 4) their market share has declined from 70.8% to 55.6% in 1999. Also because of KFC’s dominating and widespread leadership in the US market tends to give more opportunities to rivals as the U.S. base growth rate is about 1% annually. Therefore it is totally understandable why KFC has not been able
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BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
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