Kfc History

Topics: KFC, Fast food, Fast food restaurant Pages: 9 (3319 words) Published: May 1, 2013
KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville, Kentucky, United States, which specializes in fried chicken. An "American icon", it is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company which also owns Pizza Hut and Taco Bell. KFC was founded by Harland Sanders, who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders was one of the first people to see the potential of the restaurant franchising concept, with the first "Kentucky Fried Chicken" franchise opening in Utah in 1952. The franchise popularized chicken in the fast food industry, thereby diversifying the market and challenging the dominance of the hamburger. Marketing himself as "Colonel Sanders", he became a legendary figure of American cultural history, and his image is still prominently used in KFC branding. The company's rapid expansion saw it grow too large for Sanders to manage, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack Massey. KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Puerto Rico by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of corporate owners who had little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits firm Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, and the country is now the company's most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands. KFC primarily sells fried chicken pieces and variations such as chicken sandwiches and wraps, salads and side dishes such as French fries and coleslaw, desserts and soft drinks, often supplied by PepsiCo. Its most famous product is pressure fried chicken pieces, seasoned with Sanders' "Original Recipe" of 11 herbs and spices. The exact nature of these ingredients is unknown, and represents a notable trade secret. Larger portions of fried chicken are served in a distinctive cardboard "bucket", which has become a signature of the chain since being introduced by franchisee Pete Harman. KFC is famous for the slogan "finger licking good, which has since been replaced by "Nobody does chicken like KFC" and "So good"


KFC in China, displaying the 1997 – 2006 logo
KFC pioneered Western-style fast food in mainland China when it opened its first outlet in Beijing in November 1987. It is the largest restaurant chain, with 4,260 branches, and China is one of the only countries in the world where McDonald's is not the dominant fast food chain. Clifford Coonan of The Irish Times described the chain as "by far the most pervasive symbol of Western culture in China." KFC believes it has been successful in China because it has adapted its menu to suit local tastes, offering such items as rice congee, egg custard tarts and tree fungus salad, with an average of 50 different menu items per store. The Dragon Twister is a wrap that includes fried chicken, cucumbers, scallions, and duck sauce. Chinese consumers like spicy chicken, and the Zinger burger is the highest selling menu item. The chain is helped by the fact that fried chicken has been a staple Chinese dish since antiquity, whereas rival chain offerings such as hamburgers are foreign and relatively unknown. The chain has adapted to a market in which, as at 2010, there were only three restaurants per million of...
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