Kfc Report

Topics: KFC, Fast food, Dave Thomas Pages: 22 (6072 words) Published: July 25, 2012
I. Information

1. Introduction

There is basic information we should be known about KFC
KFC, known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. It is found by Harland Sanders in 1952 at Utah, U.S. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when the company was spun off from PepsiCo as Global Restaurants Inc. The main website is www.kfc.com The largest system restaurant company with more than 36,000 locations around the world. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in U.S. and over 15,000 units around the world.

There are a lot of international operations (blue color areas) of KFC restaurants in many countries around the world

 KFC is world famous for its original recipe fried chicken, made with the same secret blend of 11 herbs and spices perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products from Kentucky Grilled Chicken in America to a salmon sandwich in Japan. By 1960s, KFC was sold in over 600 franchised outlets in both the United States and Canada. One of the longest-lived franchisees of the older Col. Sanders' chicken concept In 2007, the company’s revenue was estimated of $520.3 million USD, and employees were accounted for 24000

2. History

Here below are the memorable events of KFC’s history

Colonel Sanders' spirit and heritage are reflected in every aspect of KFC's brand identity from our world-recognized logo to our world-renowned recipes. In 1986, PepsiCo, Inc. acquires KFC from RJR Nabisco, Inc. . In 2006, more than a billion of the Colonel's "finger licking good" chicken dinners are served annually in more than 80 countries and territories around the world. In 2007, KFC proudly introduces a new recipe that keeps the Colonel's 11 herbs and spices and finger-licking flavor, but contains zero grams of Trans fat per serving thanks to new cooking oil. In 2009, KFC introduces Kentucky Grilled Chicken, a better-for-you option for health conscious consumers who love the flavor of KFC. It has less calories, fat and sodium than original recipe chicken.[pic]

3. Secret recipes

The Colonel's secret flavor recipe of 11 herbs and spices that creates the famous "finger licking good" chicken remains a trade secret. Portions of the secret spice mix are made at different locations in the United States, and the only complete, handwritten copy of the recipe is kept in a room in corporate headquarters. In 2008, the one complete copy was temporarily moved to an undisclosed location under extremely tight security while KFC changed the security at its headquarters. Before the move, KFC disclosed that the recipe, which includes exact amounts of each component, is written in pencil on a single sheet of notebook paper and signed by Sanders.

II. Products

1. Packaging

The famous paper bucket that KFC uses for its larger sized orders of chicken and has come to signify the company was originally created by Wendy's restaurants founder Dave Thomas. Thomas was originally a franchisee of the original KFC and operated several outlets in the Columbus, Ohio area. His reasoning behind using the paper packaging was that it helped keep the chicken crispy by wicking away excess moisture. Thomas was also responsible for the creation of the famous rotating bucket sign that came to be used at most KFC locations in the US.

2. Menu items

There are many different kind of food in KFC restaurants. They make customers have many more options to choose and enjoy the most delicious tastes in the world KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside USA, KFC offers beef...
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