Kfc Report

Only available on StudyMode
  • Download(s): 75
  • Published: July 25, 2012
Read full document
Text Preview
I. Information

1. Introduction

There is basic information we should be known about KFC
KFC, known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. It is found by Harland Sanders in 1952 at Utah, U.S. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when the company was spun off from PepsiCo as Global Restaurants Inc. The main website is www.kfc.com The largest system restaurant company with more than 36,000 locations around the world. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in U.S. and over 15,000 units around the world.

There are a lot of international operations (blue color areas) of KFC restaurants in many countries around the world

 KFC is world famous for its original recipe fried chicken, made with the same secret blend of 11 herbs and spices perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products from Kentucky Grilled Chicken in America to a salmon sandwich in Japan. By 1960s, KFC was sold in over 600 franchised outlets in both the United States and Canada. One of the longest-lived franchisees of the older Col. Sanders' chicken concept In 2007, the company’s revenue was estimated of $520.3 million USD, and employees were accounted for 24000

2. History

Here below are the memorable events of KFC’s history

Colonel Sanders' spirit and heritage are reflected in every aspect of KFC's brand identity from our world-recognized logo to our world-renowned recipes. In 1986, PepsiCo, Inc. acquires KFC from RJR Nabisco, Inc. . In 2006, more than a billion of the Colonel's "finger licking good" chicken dinners are served annually in more than 80 countries and territories around the world. In 2007, KFC proudly introduces a new recipe that keeps the Colonel's 11 herbs...
tracking img