Yum! Brands Building the KFC Global Brand Micky Pant YRI Chief Marketing Officer KFC International – Strong ’06 Performance 5% SSS Growth Nearly 300 More Traditional Restaurants BYA Update Solid sales growth across the world‚ with renewed strength recently South Africa Middle East Netherlands Europe FBU Mexico Asia FBU Australia U.K. France India Japan Germany Russia YTD 17% 9% 8% 7% 6% 5% 5% 4% 4% 1% Flat -1% N/A Note: YTD same-store-sales growth above are estimates‚ including
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KFC in Nepal “KFC Corporation‚ based in Louisville‚ Kentucky‚ is the world’s most popular chicken restaurant chain‚ specializing in Original Recipe‚ and Colonel’s Crispy Strips® chicken with home style sides and new freshly made sandwiches.” Everyday nearly‚ KFC serves eight million people in the world with the same old crispy crunchy recipe Sander developed more than half century ago. With their old recipe they are moving ahead in more than 300 countries serving their mouth watering dishes. The
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I. Information 1. Introduction There is basic information we should be known about KFC KFC‚ known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky‚ in the United States. It is found by Harland Sanders in 1952 at Utah‚ U.S. KFC has been a brand and operating segment‚ termed a concept of Yum! Brands since 1997 when the company was spun off from PepsiCo as Global Restaurants Inc. The main website is www.kfc.com The largest system restaurant company
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In 1939‚ Colonel Harland Sanders‚ the founder of KFC first gave the world of his most famous creation‚ Kentucky Fried Chicken (KFC)‚ featuring the secret blend of 11 herbs and spices. Since then‚ millions of people the world over have come to love his one of a kind chicken‚ home style side dishes and hot and fresh biscuits. Over many years‚ KFC has been spread and well known in almost every country around the world. The first outlet KFC Malaysia situated in the heart of the city‚ Kuala
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HISTORY KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands‚ Inc.‚ headquartered in Louisville‚ Kentucky‚ United States .Founded by Col. Harland Sanders‚ KFC is known mainly for his fried chicken‚ which is usually served in a bucket . Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin‚ Kentucky which subsequently moved to a motel. He closed his business in the late 1940s when the Interstate highway through town. In the early
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identify market segments? a) Survey b) Analysis c) Profiling d) All the above 8. When a firm sees its competitors as all companies selling similar products and fighting for the same consumer. Name the competition a) Brand Competition b) Generic Competition c) Industry Competition d) Form Competition 9. Language‚ arts‚ music and religion form the basis for a) Cultural
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Executive Summary | 2 | 2.0 | Introduction Challenges | 22 | 3.03.13.1.13.1.23.1.33.1.4 | Analysis SWOT Strength of KFC Weakness of KFC Opportunities of KFC Threats of KFC | 2 – 32333 | 3.23.2.13.2.23.2.33.2.43.2.5 | PESTL Analysis Political factors Economic Factors Social factors
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campaign by the animal rightsorganization PETA although KFC executives have protested that the chain isunfairly singled out for criticism. The chain has also been accused by Greenpeacewith contributing to the destruction of the worlds rainforests with unsustainablysourced cardboard and paper packaging.Internal Environment:1 Employees: According to data published by Yum! Brands‚ the proprietarycompany of the KFC brand‚ there are over 455‚000 KFC employees around theworld Altogether. • 2. 2 Management
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examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China’s competitive differentiators‚ and how they jelled in support of a coherent business strategy‚ and of each other. The successful execution of KFC China’s business strategy has since been rewarded with an unlikely industry leadership position in growth‚ profitability‚ market share‚ and brand recognition in the world’s fastesThere is no doubt
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KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders‚ founder of KFC. He reached celebrity status in 1952‚ when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70’s‚ that special recipe reached Malaysia. Today‚ KFC Malaysia continues to serve finger lickin’ good‚ succulent
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