Kfc Malaysia

Topics: Fast food restaurant, Fast food, McDonald's Pages: 23 (6127 words) Published: October 23, 2009
KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC. He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70's, that special recipe reached Malaysia.

Today, KFC Malaysia continues to serve finger lickin' good, succulent pieces of chicken. The flavourful blends of 11 herbs and spices give KFC's delicious aroma. With the chicken's natural juices sealed-in, leaving a special mouth watering taste that cannot be replaced. KFC prides itself as a fast-food restaurant that give customers great tasting chicken with a selection of home-styled side dishes and desserts to make a wholesome, complete and satisfying meal.

KFC Holdings (Malaysia) Bhd (KFCH).

As well as being the franchisee of the KFC chain of restaurants in Malaysia, Singapore and Brunei, KFCH operates the home-grown Rasamas chain of restaurants, the Ayamas kiosks, and the Kedai Ayamas chain of convenience stores. We are also active in poultry production and processing and a variety of ancillary businesses. KFCH operates

The KFC chain of restaurants in Malaysia, Singapore and Brunei (523 restaurants) •The Rasamas chain of restaurants in Malaysia (about 37 outlets) The Group also owns approximately 27 Kedai Ayamas and 4 Ayamas Depots, making us the nation's first branded chicken and chicken-based retail chain.

In addition, to support our core activities, we are extensively involved in poultry production and processing, as well as a host of ancillary businesses such as vegetable farming, baking and sauce production.

After a successful restructuring exercise, KFCH has emerged as a strong player in the Malaysian corporate world with a high reputation for excellent products, efficient friendly service and financial strength. Indeed, KFCH is the only KFC restaurant operator in the world whose Western Quick Service Restaurant market share is greater than that of McDonald's.

KFCH is part of QSR Brands Bhd (QSR Brands) – a leading, fully-integrated quick-service restaurant enterprise and the local franchisee and operator of the KFC and Pizza Hut restaurants. QSR Brands is in turn a subsidiary of Kulim (Malaysia) Berhad, a conglomerate focusing mainly on palm oil operations, oleochemicals, biodiesel production and quick service restaurants.

With about 26,000 staff in Malaysia, Singapore and Brunei, KFCH is one of the biggest employers in its sector.


Tan Sri Dato' Muhammad Ali bin Hashim Ahamad bin Mohamad

Chairman Deputy Chairman

Jamaludin bin Md Ali Kua Hwee Sim

Managing Director / Chief Executive Officer Independent Non Executive Director

Tan Sri Dato' Dr Yahya Datuk Ismee bin Ismail Hassim bin Baba bin Awang Independent Non Executive Director

The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Today there are more than 390 KFC Restaurants nationwide and still counting. Great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since. In fact, KFC Malaysia has developed a distinctive Malaysian personality of its own.

To be the leading integrated food services group in the ASEAN region delivering consistent quality products and excellent customer-focused service.

To maximise profitability,...
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