Essay on Kfc

Topics: KFC, Fast food, Fried chicken Pages: 8 (1971 words) Published: February 18, 2013
• KFC (Kentucky Fried chicken) is the world's
largest chain of fried chicken fast food restaurants,headquartered in Louisville, Kentucky in the United States.It is the second largest restaurant chain after McDonald's,with over 17,000 outlets in 105 countries and territories. Itwas founded by Colonel Harland Sanders, who began sellingfried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression.

taking a trip down KFC’s memory lane
Harland sanders is born in Henryville, Indiana.Some say his first word was ‘chicken’ but it was more likely‘ma’ or ‘pa’.Until they crack time travel we will never really know for sure. 1920-1930
no university for Harland:
It wasn’t that kind of world anyway.instead, he lived a life of country song, working his way round the southern states as steamboat pilot, railroad fireman and a farmer.He may have owned a hound dog but he definately a taste for southern style chicken. In 1930 at the age of 40

He buys a roadside motel and café in Corbin, Kentucky. Always an avid cook he puts his talents to use and starts to serve his take on southern fried chicken to the public.But what about his unique blend of 11 herbs and spices? For now its just a thought…..

The resturant is doing well.So well that State Governor, Ruby Laffoon commissions Harland as ''Kentucky Colonel'' for outstanding achievement in the community. So the Colonel really was a colonel. THE YEAR 1939

Finally,herald perfects his blend of 11 herbs and species.We can't say what they are, it's top secet. Only a handful of people have ever nown the full recipe. Some believe his group included Evel knevel, the rock band KISS and Dolly prton. Sorry, not true.They all asked, but we held our tongues. Disaster strikes:Interstate 75 opens up and sucks away trade.The restaurant closes and at 65 harald has to start again from scratch.

Down, but not out, he takes his first
social security check, pressure fryer
and recipe, and sets out to sell the
idea of southern fried chicken the
olonel way.

·A growing network of franchisees across the US.

Nine years later and with a growing network of franchisees across the US, Harland feels it's time to slow down. He is 74 after all. So he sells the Kentucky Fried Chicken Company to a group of investors for $2 million. But he keeps his hand in, making sure quality is still high and lending his image to the brand.

By 1964, Kentucky Fried Chicken was sold in over 600 franchised outlets in both the United States and Canada. Sanders sold the entire KFC franchising operation in 1964 for $2 million ($14,987,124 in 2012 dollars), payable over time at a three per cent interest rate, to a group of investors headed by John Y. Brown, Jr. and Jack C. Massey. The sale included a lifetime salary and the agreement that he would be the company’s quality controller and trademark. According to Massey, when the offer was first touted to Sanders it was difficult to know how he felt about the deal - he would dismiss it one day and talk about it as if it were inevitable the next. Massey and Sanders did not like each other, and the Colonel grew incensed when Massey decreed that company headquarters would be in Nashville,Tennessee, and not in Kentucky. He bellowed, "This ain't no goddam Tennessee Fried Chicken, no matter what some slick, silk-suited sonofabitch says."Brown did not like the idea either, but Massey owned 60 per cent of the company, and Brown 40 per cent, and Massey wanted company headquarters to be near his home. Brown claims that he brought order and efficiency to a chaotic management structure, and treated the increasingly disgruntled Sanders with tact and patience. ameer:

·Sanders' nephew Lee Cummings left the company after the sale to found the Lee's Famous Recipe Chicken chain. In 1966, at Massey's insistence, the company went public. By this...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • KFC Essay
  • Kfc Essay
  • KFC Essay
  • Essay about Kfc Kfc
  • Essay on business strategies of kfc
  • essay
  • Kfc Essay
  • Essay McDonald’s vs KFC

Become a StudyMode Member

Sign Up - It's Free