Kfc Business Communication

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  • Topic: Louisville, Kentucky, KFC, Dave Thomas
  • Pages : 5 (1418 words )
  • Download(s) : 611
  • Published : March 25, 2012
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Introduction:
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. KFC is a brand and operating segment, called a "concept", of Yum! Brands since 1997. when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. The company adopted the abbreviated form of its name in 1991. Starting in April 2007, the company began using its original name, Kentucky Fried Chicken, for its signage, packaging and advertisements in the United States as part of a new corporate re-branding program; newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1980s signage. Additionally, Yum! continues to use the abbreviated name freely in its advertising.

KFC History, Mission, and vision
Since the 1950's, KFC has grown at a remarkable pace from one small roadside restaurant, to an internationally renowned restaurant chain - the largest chain of chicken restaurants in the world. None of this would have happened had it not been for the persistence of one man - Colonel Harland D Sanders. The Colonel was born in 1890 and was only six when his father died and his mother had to go out to work to support the family. He became a dab - hand at cooking for the family and was soon preparing a wide range of regional dishes.

It was at the age of 40 working as a service station operator in Corbin, Kentucky, that the Colonel returned to his love of cooking and began to serve food to hungry travellers from his own living quarters. Before long customers were turning up for food alone, so he moved across the street to a motel and 142 seater restaurant which he named "Sanders". It was during this time that the Colonel devised his recipe for fried chicken using a secret blend of eleven Herbs and spices. His restaurant became so popular the state governor made Harland Saunders a Kentucky Colonel in honour of his fine contribution to state cuisine!

But it wasn't the true start of KFC, as they know it. In the early 1950's a new by-pass signaled the end of the Colonels business, and he auctioned off his operations. But he wasn't about to give it all up that easily. Using his last $105 Social Security check he set up Kentucky Fried Chicken, his own chicken franchising business, traveling across the country from restaurant to restaurant cooking chicken for the owners and their employers. Following the owners' approval of his special KFC recipe, Colonel Sanders entered upon a handshake agreement, which provided him with a nickel for every chicken the restaurant sold.His recipe and policy met with stupendous success. Fried chicken itself was not a new concept, but the unusual combination of Herb's and spices, which made up the Colonel's chicken coating, became the star attraction. By 1964 Colonel Sanders had over 600 franchised outlets of his chicken product in the United States and Canada producing a $37 million turnover. The first Kentucky Fried Chicken restaurant was introduced to Britain in 1965. By now the Colonel was in his seventies and the business was getting too big for him. So he hung up his cooking-cap in 1964 and sold the company. As part of the deal, he agreed to remain a lifelong quality controller and his famous face was also used as the company trade mark. Source: http://www.premier-recruit.com/kfc.

The Colonel died in 1980. He was 90 years old. In the latter years of his life he traveled 250,000 miles a year overseeing his KFC...
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