KFC STRATEGIC MANAGEMENT NAME : IMANUDDIN BIN MOHAMAD I/C NO : 920915-03-5845 INTRODUCTION KFC is the among the best-established brands restaurants in the Western Quick Service Restaurants market. It is by far the most popular restaurant chain in Malaysia‚ with over about 620 KFC restaurants in Malaysia‚ Brunei‚ Singapore‚ Cambodia and India. KFC sees millions of people flocking to its various outlets years in‚ year out. KFC HISTORY * KFC began with Colonel Harland Sanders. He
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Morningstar® DocumentResearchS Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington‚ D.C. 20549 FORM 10-K FOR ANNUAL AND TRANSITION REPORTS PURSUANT TO SECTIONS 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31‚ 2010 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to
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generated USD 27 billion in revenue from its global operations and USD 8.5 billion of operating profit. Headquartered in the United States‚ McDonald’s Bar-B-Q restaurant was opened in California in 1940 by brothers Richard (Dick) and Maurice (Mac) McDonald as a typical drive-in featuring a large menu and car hop service (where customers stay in their car and are served their food). In 1948 the brothers closed the business for three months of renovations and reorganised the business as a hamburger restaurant
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to a McDonald ’s corporate press release: "i ’m lovin ’ it is a key part of McDonald ’s business strategy to connect with customers in highly relevant‚ culturally significant ways around the world." Translation: the focus groups they used happen to listen to rap and hip-hop. In an effort to show that McDonald ’s is "down" with their customers‚ they bought off a few rap artists to pose with this goofy white guy and their dumbass mascot: [pic] [pic] Introduction McDonald as being
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respondents in the 18-22 age group‚ who are mainly students‚ and even fewer respondents from the above 28 years age group who represent the working class. Importance of various parameters in fast food restaurants We asked respondents to judge McDonalds on the parameters taste of food‚ speed of service‚ cleanliness‚ ambiance and value for money‚ as to which is the most important one. The response received is represented in the pie chart below. [pic] From the survey conducted it was found
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The 1920’s‚ known as the “Roaring Twenties”‚ is generally seen as a decade of great prosperity in America. In the beginning of the 1920’s there was a brief economic recession‚ but as the decade moved on‚ the economy exploded. The cities were rapidly increasing and the majority of Americans lived in urban areas‚ causing worry for those living in rural areas. Anxiety only heightened as farm-to-factory migration increased. Cities were booming while the countryside was declining. People living in the
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INTRODUCTION So as to understand the structure and culture of the fast food giant known as McDonald’s and why they are the world’s largest restaurant franchise‚ one would need to look at their strategically point of view . By doing this‚ it would allow anyone to reveal each measurement in the business‚ corporate and global level strategies. McDonald greatest strengths are introducing fast food into people minds and becoming part of the American culture. Corporations like Wal-Mart who has grown exponentially
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Women Conform to Flapper Culture In today’s society‚ women wear makeup and more revealing clothing‚ smoke‚ drink‚ divorce their husbands‚ and show complete independence. Obviously culture was not always like this; rather‚ it has developed over time due to series of events leading up to evolution. After World War I‚ with men gone for the war‚ the country and women themselves had truly seen what they were able to accomplish‚ and men no longer controlled every decision. No longer did women want to
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NIGHTINGALE’S ENVIRONMENTAL THEORY By Azeem Jan‚ Darlene Haddock‚ James Gibson‚ Jennifer Hall‚ Marisela Felix‚ and Melissa Dawley Grand Canyon University January 28‚ 2012 OVERVIEW OF NIGHTINGALE’S THEORY Florence Nightingale provided a framework for current nursing practice. Health is achieved when an individual makes appropriate and educated decisions. Illness is a negative reaction to a patient’s choices. Key elements of nursing=clean environment‚ fresh air and water‚ warmth‚ quite and
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access terminals in some outlets as well as enabling customers to order online‚ this will reduce the waiting time between a customer’s orders and pick up of order. -Marketing Strategies: Adults and children from all over the world know that Ronald McDonald is the face of restaurant chain. When costumers think about fast food they think about McDonald’s first. -Focus on costumers: McDonald’s restaurant has a strategy that they call “PLAN TO WIN” the five elements of this plan to win are PEOPLE‚ PRODUCTS
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