Preview

Telstra and Mcdonalds

Powerful Essays
Open Document
Open Document
12932 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Telstra and Mcdonalds
Exam cases:
• McDonald’s • Telstra

Pre-seen exam information Semester 1 2013

CPA Program professional level Global Strategy and Leadership
© CPA Australia Ltd 2013

Case Study 1
McDonald’s case facts
McDonald’s Corporation: A strategic approach to global growth McDonald’s Corporation (McDonald’s) is the world’s leading global foodservice retailer with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day (McDonald’s 2012a). In 2011 the company generated USD 27 billion in revenue from its global operations and USD 8.5 billion of operating profit. Headquartered in the United States, McDonald’s Bar-B-Q restaurant was opened in California in 1940 by brothers Richard (Dick) and Maurice (Mac) McDonald as a typical drive-in featuring a large menu and car hop service (where customers stay in their car and are served their food). In 1948 the brothers closed the business for three months of renovations and reorganised the business as a hamburger restaurant, using production line principles and featuring a simple menu of nine items including the staple 15 cent hamburger, cheeseburger, soft drinks, milk, coffee, potato chips and a slice of pie. In 1954 Ray Kroc, a salesman for Prince Castle Multi-Mixer, visited the restaurant intending to sell the brothers some items. Kroc was fascinated by the operations and learned that the brothers were looking for a franchising agent to expand their restaurant chain nationally. Kroc joined the company in 1955 as National Franchising Agent, and opened his first McDonald’s in Illinois. He subsequently purchased the chain from the McDonald brothers. McDonald’s Corporation was created in 1965 when the company had its first public stock offering on the New York Stock Exchange at USD 22.50 per share (McDonald’s 2012b). The famous ‘golden arches’ of McDonald’s were created in 1969 when the company’s logo underwent a major change, and remodelling of the restaurants was also undertaken to re-brand the


Bibliography: Case Study 1 IBISWorld (2012), ‘Fast food in Australia’, Fast Food Market Report ANZSIC G5125a, IBISWorld, Melbourne. McDonald’s (2011), 2011 Annual Report, McDonald’s Corporation, Oak Brook, Illinois. McDonald’s (2012a), ‘Our company’ (accessed February 2013). McDonald’s (2012b), ‘Our company, McDonald’s history’ (accessed February 2013). McDonald’s Australia (2012), ‘Becoming a key ingredient in our success: McDonald’s Australia franchising overview’, McDonald’s Australia, Thornleigh, NSW. McDonald’s NZ (2012), ‘Golden opportunity: McDonald’s NZ franchise overview’, McDonald’s NZ, Auckland. Stowe, S. (2012), ‘Open for business’, Franchising, May/June 2012, vol. 25, issue 3, pp. 8–13. Wikipedia (2012), ‘McDonald’s’ (accessed February 2013). Zwolak, R. (2010), ‘Fast food restaurants in the US’, Industry Report 7221, IBISWorld, Melbourne. Case Study 2 Australian Communications and Media Authority (ACMA) (2011a), ‘Communication report 2010–11 series, Report 2: Converging communications channels: Preferences and behaviours of Australian communications users’, Australian Government, Canberra. Australian Communications and Media Authority (ACMA) (2011b), ‘Communication report 2010–11 series, Report 3: The emerging mobile telecommunications service market in Australia’, Australian Government, Canberra. Battersby, L. (2010), ‘Change is the only constant for Telstra’, The Age, 4 September. Battersby, L. (2012), ‘Optus switches on 4G network’, The Age, 4 September. Bartholomeusz, S. (2012), ‘Telstra’s new atones for the old’, Business Spectator, 9 August. Budde, P. (2012a), ‘Japanese telecommunications operators face a coming of age’ (accessed February 2013). Budde, P. (2012b), ‘Australia—Mobile broadband—Statistical overview and forecasts’ (accessed February 2013). Chen, S. (2012), ‘SingTel revamps Optus in Australia on Telstra competition’, Bloomberg Business Week, 15 November. Hutchison Telecoms (2012), ‘Hutchison Telecoms announces half-year results’, Media Release, 23 July (accessed November 2012). Knight, E. (2010), ‘Telstra starts dragging itself into an NBN world, The Sydney Morning Herald, 28 July. Maiden, M. (2012a), ‘Thodey has rivals reeling in his wake’, The Age, 29 August. Maiden, M. (2012b), ‘Thodey ahead in 4G race’, The Age, 10 August. McDuling, J. (2012a), ‘Telstra expresses doubts over 4G regulation’, The Australian Financial Review, 9 October. McDuling, J. (2012b), ‘Telstra talks up 4G, Asia data hosting’, The Australian Financial Review, 1 October. Motorola (2012), ‘Long Term Evolution (LTE): A technical overview’ (accessed October 2012). Shulman, C. (2012a), ‘Mobile telecommunications carriers in Australia’, IBISWorld Industry Report J7122, IBISWorld, Melbourne. Shulman, C. (2012b), ‘Telecommunications services in Australia’, IBISWorld Industry Report J7100, IBISWorld, Melbourne. Telstra (2012a), ‘Telstra’s annual debt issuance program prospectus’ (accessed February 2013). Telstra (2012b), Annual Report 2012 (accessed February 2013). Vodafone (2012), Vodafone Annual Report 2012 (accessed February 2013). Global Strategy and Leadership Page 20 of 20
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Telstra SWOT Analysis and Marketing Strategies
    • 2033 Words
    • 8 Pages

    Telstra SWOT Analysis and Marketing Strategies

    •Telstra has expanded their services into a highly demanded section of the telecommunications market with the implementation of 3G. It leads to the…

    • 2033 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Mcdonald's Non Profit Basis
    • 3923 Words
    • 16 Pages

    Mcdonald's Non Profit Basis

    Eight years later; the drive-in was shut down and turned into a 9 item self-serve drive-in. By 1958, McDonald’s was already a sought out place to eat and sold their 100 millionth hamburger. In 1967, they went international and opened a McDonalds in Canada and Puerto Rico. A year later, McDonalds created and started serving their famous Big Mac’s. McDonalds celebrated their 50th anniversary in 2005 and continue to serve Big Macs, happy meals, cafe specialties, and dollar menu items to millions every day. Ray Kroc can be thanked for McDonald’s expansion. In 1955, he made McDonalds a corporation and 5 years later bought McDonalds rights. He was able to build McDonald’s in to a top franchise fast food…

    • 3923 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Best Essays

    Swot Analysis Of Telstra
    • 3953 Words
    • 16 Pages

    Swot Analysis Of Telstra

    'Telstra: Its Future In The Brave New World ' 2009, Busidate,vol. 17,no. 3, pp. 5-7, Academic Search Complete, EBSCOhost, viewed 13 December 2012.…

    • 3953 Words
    • 16 Pages
    Best Essays
    Read More
  • Powerful Essays

    Assignment 4 Products Liability Research Paper
    • 1437 Words
    • 6 Pages

    Assignment 4 Products Liability Research Paper

    McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald’s is headquartered in the United States in Oak Brook, Illinois. The company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.…

    • 1437 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    Telstra
    • 1826 Words
    • 8 Pages

    Telstra

    Telstra have dominated the telecommunications market for over a century by providing integrated services with vast geographical coverage. Telstra’s main areas of expertise are providing telephone, mobile, internet services and its 3G network to households and businesses across Australia with 9.2 million fixed line services and 9.7 million mobile services. Telstra have strived to be number one in their industry and achieve ultimate customer satisfaction (Telstra website 2009).…

    • 1826 Words
    • 8 Pages
    Better Essays
    Read More
  • Best Essays

    Telstra
    • 3989 Words
    • 16 Pages

    Telstra

    The report begins withanalyzing Telstra’s internal strength and weaknesses as well as opportunities and threats to the business in the external environment. Major opportunities can be identified in the field of social culture, technological, demographic and global with minor threats founded in political and economic segment providing an overall opportunity to the business. However, it can be argued that there is high competition within the telecommunication industry due to substitute and intensity of rivalry factors hence Telstra should focus on its core competency and provide product differentiation. On the other hand, general economic uncertainty and high levels of competition within the telecommunication industry creates threat to…

    • 3989 Words
    • 16 Pages
    Best Essays
    Read More
  • Powerful Essays

    Telstra
    • 3939 Words
    • 16 Pages

    Telstra

    Telstra is a descendant of the Post Master General's (PMG) Department of the Australian Commonwealth Public Service. In 1975 telecommunications and postal functions were divided into two statutory commissions: Telecom Australia and Australia Post.…

    • 3939 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Good Essays

    Mcdonald's Global Presence and Cultural Issues
    • 658 Words
    • 3 Pages

    Mcdonald's Global Presence and Cultural Issues

    McDonald’s is a global fast food restaurant chain which can trace it’s roots back to humble origins. Originally started in 1940 as McDonald’s Bar-B-Q by brothers Dick and Mac McDonald, the restaurant was eventually bought out by Ray Kroc, the founder of the modern McDonald’s Corporation. Kroc was originally a franchisee who became a pioneer of the fast food industry by aggressively expanding the business into all parts of the country and the globe until his death in 1984. Today there are over 34,000 McDonald’s restaurants in 119 countries. The company employs over 1.8 million people and serves approximately 69 million people each day.…

    • 658 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Globalization of Mcdonald"S on China
    • 5335 Words
    • 22 Pages

    Globalization of Mcdonald"S on China

    McDonald’s is one the largest fastest growing fast-food restaurant in the world. McDonald’s have become a household name across the world. The fast food giant has come a long way from being just a burger stand in San Bernardino, California in 1940. The original owners were two brothers, Richard and Maurice McDonald. The hot dog stand evolved into a restaurant offering 25 items on the menu. In 1947, Richard and Maurice (going forward the “McDonald Brothers”) decided to shutdown the restaurant to renovate to improve the business. The McDonald Brothers wanted to meet the demands of their customers, young and on the move. The idea was to create a Speedee Service Systems, known today as Fast-Food. These brothers had no Idea the level of success that was to come, but they knew what they had was great. In 1953, based off the practices of White Castle, the McDonald Brothers decided to franchise their successful restaurant. Always looking for ways to improve, in 1954, the McDonald Brothers came in contact with Ray Kroc, a Multimixer milkshake machine salesman. They wanted a milkshake machine that could make more than one shake at time. Ray Kroc noticed the success of this restaurant and wanted to seize the opportunity to become a part of this great franchised organization. Ray Kroc took McDonald’s to Des Plaines, IL and began opening new restaurants all over Illinois. Today, McDonald’s touches lives every day all around the world.…

    • 5335 Words
    • 22 Pages
    Good Essays
    Read More
  • Good Essays

    Organizational Paper
    • 1291 Words
    • 6 Pages

    Organizational Paper

    The McDonald 's Corporation has come a long way when you start discussing innovation. Not only are they the front runners in the fast food business, they are also one of the biggest prime real estate holders in the industry. Let 's jump back into time and see what the founder of the company was thinking when he put together the company structure including the organizational aspects. Ray Kroc was a salesman who sold Florida real estate to milk shake mixing machines. He came across two brothers who had placed a large order for milk shake machines. In 1954 after observing the success that was going on with the McDonald bros hamburger shop Ray was convincing enough to the brothers that he contracted with the brothers into becoming the franchiser of their name and system. The first franchise sold for around $950 were as today you need more than $250,000 to even be considered. Under the contract the McDonald brothers would make .5% of the sales from the franchises and Ray would get 1%. By 1960 McDonald 's had opened 228 stores bringing the company net worth to $16 million from $24,000 in 1958. Ray understood that there was more to making the system work, while making money from sales he also put resources into training the owners, and improving product which would lay the foundation for the company. In 1961 Ray paid the McDonald 's brothers $2.7 million dollars to buy their…

    • 1291 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    fast food in australia
    • 347 Words
    • 1 Page

    fast food in australia

    McDonald’s (both owned and franchised) remained the largest brand in fast food in Australia, holding a value share of 25% within fast food and 77% within burger fast food in 2013. The NBO reported that in Australia, lower levels of customer spending and intense competition impacted the performance of the chain over the review period, although industry sources have argued that the continuous discounting strategy run by McDonald’s in Australia was a more plausible cause for the brand’s results, as its value share of the two categories fell over the period. In 2012, Euromonitor International reported the positive impact of the Loose Change menu on the company’s value sales in Australia; however, in 2013, data revealed a decline in the average spend at McDonald’s outlets, indicating that its discounting did in fact boosted sales temporarily but then began to erode the company’s profit, with value sales growing at a negligible rate of less than 0.5%.…

    • 347 Words
    • 1 Page
    Good Essays
    Read More
  • Powerful Essays

    Mcdonald’s vs. Burger King
    • 3661 Words
    • 15 Pages

    Mcdonald’s vs. Burger King

    McDonald’s has demonstrated tremendous growth. Just after six years of operating, the founder Ray Kroc, had sold 200 franchises. Within seventeen years, he had become a billionaire and was responsible for the success of one thousand millionaires! Sales and income have steadily increased every year and until 1998, McDonald’s has had a positive percent gain. In 1998, McDonald’s was opening 2,400 new restaurants around the world. A confident marketing attitude prevailed that believed only one percent of the world’s population eats at McDonald’s daily, therefore, the remaining ninety-nine percent represents an untapped market. McDonald’s sustained an aggressive global growth strategy to gain market share and profitability worldwide. Standardizing materials and equipment contributed to expansion efficiency and decreased new building and construction costs. McDonald’s also grew through the purchase of 184 outlets owned by a weak…

    • 3661 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Case C: Sustaining Mcdonald’senvironmental Success
    • 4684 Words
    • 19 Pages

    Case C: Sustaining Mcdonald’senvironmental Success

    Ray Kroc, the founder of McDonald’s Corporation, based his empire on the fundamental principles of Quality, Service, Cleanliness, and Value (Q.S.C.& V.). The company, which started in 1948 as a single drivein restaurant in San Bernardino, California, grew to become the largest food-service organization in the world. By June 1993, McDonald’s ran 2,576 company owned stores, 9,451 franchises and 1,362 joint ventures in 65 countries.1 In the U.S. alone, more than 18 million people visited a McDonald’s each day.2 See Exhibit 1 for a summary of McDonald’s financials.…

    • 4684 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Micromax and MacDonald s
    • 966 Words
    • 4 Pages

    Micromax and MacDonald s

    The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets.[5][6] Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.[7]…

    • 966 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Best Essays

    Pest Analysis of Mcdonald
    • 2122 Words
    • 9 Pages

    Pest Analysis of Mcdonald

    McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond Albert Kroc. He found two brothers (Richard and Maurice McDonald) who run a hamburger restaurant and acquired the franchising right from them to run McDonald’s restaurant. In 1955, McDonald’s Corporation was founded by Ray Kroc and opened the first restaurant in Des Plaines, Illinois.…

    • 2122 Words
    • 9 Pages
    Best Essays
    Read More

Related Topics