Analysis of McDonald’s fast food restaurants
-Strong brand name, image and reputation: McDonald’s is the #1 fast food restaurant by sales with more than 31,000 restaurants serving burgers and fries in almost 120 countries. -technology: McDonald’s in Brazil is currently studying the installation of internet access terminals in some outlets as well as enabling customers to order online, this will reduce the waiting time between a customer’s orders and pick up of order. -Marketing Strategies: Adults and children from all over the world know that Ronald McDonald is the face of restaurant chain. When costumers think about fast food they think about McDonald’s first. -Focus on costumers: McDonald’s restaurant has a strategy that they call “PLAN TO WIN” the five elements of this plan to win are PEOPLE, PRODUCTS, PLACE, PRICE and PROMOTION. This Plan, combined with financial discipline, has delivered strong results for company’s shareholders. -Great training Strategies: McDonald’s is very serious on training managers. They have its own program to train managers the most professionally, which is called Hamburger University (the closes one to Aurora Il. Is located in Oakbrook Il.) As a result they have many good managers who can help company development well. WEAKNESSES
-Unhealthy food image: McDonald’s has been impacted by negative press like the documentary “Supersize Me” in which they blame the restaurant of contributing to obesity in our society. -Competition: McDonald’s has to compete with many strong brand name in fast food industry such as Burger King and Wendy’s. -Legal Action: McDonald’s has been involved in a number of lawsuits and other legal cases in the course. McDonald’s force many others restaurant, company of just a coffee shop to change their brand name because of keeping MC letters. -Dissatisfied Franchisees: They are beginning to become very dissatisfied with the fees that McDonald’s are forcing them to pay for using their notorious...
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