Mcdonalds Swot Analysis Essay
Client: McDonalds
Consultant: Jeremy Nowell
Background & history: McDonalds has been a leading fast-food chain in the restaurant industry since 1955. Not only have they created some of America’s favorite pastime foods, but also they’ve been a leading force in creating global change with innovative additions such as drive-thru restaurants, college credits from their Hamburger University to chicken McNuggets and more!
In 1954, after learning that the brothers, RIchard and Maurice McDonald were utilizing his multi-mixer milkshake machines in their restaurant, Ray Kroc, decided to meet with them and share his ideas on how to drive business for the unsuccessful restaurant. Firstly, he helped make the employees jobs more efficient by setting …show more content…
Consumers are effectively able to correctly identify McDonalds based on its products, taglines, services and campaigns. According to the article, “McDonald's Brand Strength Still Dominates Its Peers”, McDonald's spent $787.5 million on advertising in 2012, which was much higher than its competitor Burger King, which spent $48.3 million. Brand recognition has a direct correlation to revenue as the same article reported that in 2013, the average revenue for a domestic McDonald's restaurant versus a domestic Burger King restaurant: $2.6 million vs. $1.12 million. McDonalds understands the strength in brand recognition and knows how to cater to its different audiences, which is why to date, McDonalds has had more than 23 slogans, which vary depending on the country it’s reaching.
Stakeholders
According to the official website, McDonalds cites their customers, employees, government, communities and suppliers as their main stakeholders. Their employees are stakeholders because they work inside of the organization and have a direct influence on how the operations are run.
Despite not working inside of the company, customers are stakeholders because they purchase the products and have interest in the company. Costumers can influence the operations of McDonalds by giving feedback on their product, services and team. An example of this is if McDonalds tries out a new production and its reception is low then it might be pulled from the
Consultant: Jeremy Nowell
Background & history: McDonalds has been a leading fast-food chain in the restaurant industry since 1955. Not only have they created some of America’s favorite pastime foods, but also they’ve been a leading force in creating global change with innovative additions such as drive-thru restaurants, college credits from their Hamburger University to chicken McNuggets and more!
In 1954, after learning that the brothers, RIchard and Maurice McDonald were utilizing his multi-mixer milkshake machines in their restaurant, Ray Kroc, decided to meet with them and share his ideas on how to drive business for the unsuccessful restaurant. Firstly, he helped make the employees jobs more efficient by setting …show more content…
Consumers are effectively able to correctly identify McDonalds based on its products, taglines, services and campaigns. According to the article, “McDonald's Brand Strength Still Dominates Its Peers”, McDonald's spent $787.5 million on advertising in 2012, which was much higher than its competitor Burger King, which spent $48.3 million. Brand recognition has a direct correlation to revenue as the same article reported that in 2013, the average revenue for a domestic McDonald's restaurant versus a domestic Burger King restaurant: $2.6 million vs. $1.12 million. McDonalds understands the strength in brand recognition and knows how to cater to its different audiences, which is why to date, McDonalds has had more than 23 slogans, which vary depending on the country it’s reaching.
Stakeholders
According to the official website, McDonalds cites their customers, employees, government, communities and suppliers as their main stakeholders. Their employees are stakeholders because they work inside of the organization and have a direct influence on how the operations are run.
Despite not working inside of the company, customers are stakeholders because they purchase the products and have interest in the company. Costumers can influence the operations of McDonalds by giving feedback on their product, services and team. An example of this is if McDonalds tries out a new production and its reception is low then it might be pulled from the