Marketing Plan Phase 4
Marketing Plan Phase IV
Xxxxx
MKT/421
January 15, 2012
Donald “Skip” Gregory
Marketing Plan Phase IV
(Online Marketing Trends, 2011).
The Brass Tacks * Price: $24 Billion in annual revenue * Place: 33,000 local restaurants, 119 Worldwide with around 80% independently owned * Promotion: Internet, television, radio, newspaper, magazines * Product: Food and beverages
McDonald’s mission is, “To be our customers’ favorite place and way to eat” (McDonald’s Inc., 2012). Since 1955 McDonald’s have been building a multinational and multicultural international business that satisfies customer’s Worldwide (McDonald’s Inc., 2012). McDonald 's is the leading global food service retailer with more than 64 million people served daily in 119 different countries (McDonald’s Corp., 2011). More than 80% of McDonald’s restaurants are owned and operated by independent local men and women (McDonald’s Corporation, 2011).
McDonald’s restaurants are Worldwide and some of the different places have their own specialty products (McDonald’s Corp., 2011). McDonald’s has been working hard to create the goods and service experience that will keep customer’s coming back. The Plan-to-Win they have been using to market their products consists of focusing on people, products, place, price, and promotion (McDonald’s Corporation, 2011).
So far the current marketing plan has been working to launch McDonald’s to the forefront of fast-food suppliers in the World. McDonald’s is innovative and uses every promotional opportunity to meet its goal to be the World’s favorite place to eat. The company is connecting with customers through the many social networking sites like You Tube, Twitter, and Face Book. Although McDonald’s has a basic menu, it caters to the different tastes of consumers around the World.
The McVeggie Burger (Betty Crocker, 2011).
The vegetarian and the health conscious consumers need a new quick place to eat. McDonald’s can market a
Xxxxx
MKT/421
January 15, 2012
Donald “Skip” Gregory
Marketing Plan Phase IV
(Online Marketing Trends, 2011).
The Brass Tacks * Price: $24 Billion in annual revenue * Place: 33,000 local restaurants, 119 Worldwide with around 80% independently owned * Promotion: Internet, television, radio, newspaper, magazines * Product: Food and beverages
McDonald’s mission is, “To be our customers’ favorite place and way to eat” (McDonald’s Inc., 2012). Since 1955 McDonald’s have been building a multinational and multicultural international business that satisfies customer’s Worldwide (McDonald’s Inc., 2012). McDonald 's is the leading global food service retailer with more than 64 million people served daily in 119 different countries (McDonald’s Corp., 2011). More than 80% of McDonald’s restaurants are owned and operated by independent local men and women (McDonald’s Corporation, 2011).
McDonald’s restaurants are Worldwide and some of the different places have their own specialty products (McDonald’s Corp., 2011). McDonald’s has been working hard to create the goods and service experience that will keep customer’s coming back. The Plan-to-Win they have been using to market their products consists of focusing on people, products, place, price, and promotion (McDonald’s Corporation, 2011).
So far the current marketing plan has been working to launch McDonald’s to the forefront of fast-food suppliers in the World. McDonald’s is innovative and uses every promotional opportunity to meet its goal to be the World’s favorite place to eat. The company is connecting with customers through the many social networking sites like You Tube, Twitter, and Face Book. Although McDonald’s has a basic menu, it caters to the different tastes of consumers around the World.
The McVeggie Burger (Betty Crocker, 2011).
The vegetarian and the health conscious consumers need a new quick place to eat. McDonald’s can market a