Ben & Jerry's Stakeholders
Ben & Jerry’s Homemade
Ben & Jerry’s Homemade, which was founded in 1978, becoming the leading distributor that engaging in super-premium ice-cream, frozen yogurt and sorbets across the United States, as well as in selected foreign countries, in supermarkets, grocery stores, convenience stores, franchised Ben & Jerry’s scoop shops and restaurants.
Stakeholder and stockholder’s role and motivation
Stakeholders are the parties that have interests or affected by a corporation. Analyzing Ben & Jerry’s, there potentially exists several stakeholders, including management, employees, customers, suppliers, stockholders, community etc. * Management
Actually speaking, management plays a vital role in the organization and usually …show more content…
Moreover, it is really quite beneficial for suppliers that get many opportunities to establish business relationship that provided by Ben & Jerry’s. * Community
As cases mentioned, Ben & Jerry’s possess high reputation that emphasis on socially causes and community. Ben & Jerry's has collaborated with a large number of organizations, including many NGOs. Recently, the company has worked with the World Wildlife Fund and explorer Marc Cornelissen to open the Climate Change College.
In the case, there shows a classic example, which they ingeniously make use of the disposal of wastewater to create value for the local resident, in the meanwhile, achieve win-win target. * …show more content…
Jerry Greenfield, who has 130,000 shares (1.9%) in CAC and 90,000 shares (11.2%) in CBC, is the Chairperson and Director. Ben Cohen, who has 413,173 shares (6.1%) in CAC and 488,486 shares (60.9%) in CBC, is the Vice Chairperson and Director. Ben and Jerry are the biggest stockholders of the company, also they are stakeholders. Business must be profitable to survive and the company must earn high return. So it is no doubt that as the largest shareholders, Ben and Jerry want to make profits to maximum their own wealth. However, as stated in the case, Ben and Jerry also dedicate plenty money and activities to the society. We can know this from the conversation between Cohen and Twst. Cohen said he did not know whether the company can attain a 15 percent increase or the capital spending will be. He apparently expressed that he was not so concerned about the benefit which he could gain from the business. The company doesn't just support major causes, but also helps the community where the business started. It offered a share option deal to the people of Vermont, only allowing the community that had supported the company at the beginning to be the first to benefit from its need to grow and expand. The company has also held drive-in movie evenings at its local factory and projected films onto the factory wall which is very
Ben & Jerry’s Homemade, which was founded in 1978, becoming the leading distributor that engaging in super-premium ice-cream, frozen yogurt and sorbets across the United States, as well as in selected foreign countries, in supermarkets, grocery stores, convenience stores, franchised Ben & Jerry’s scoop shops and restaurants.
Stakeholder and stockholder’s role and motivation
Stakeholders are the parties that have interests or affected by a corporation. Analyzing Ben & Jerry’s, there potentially exists several stakeholders, including management, employees, customers, suppliers, stockholders, community etc. * Management
Actually speaking, management plays a vital role in the organization and usually …show more content…
Moreover, it is really quite beneficial for suppliers that get many opportunities to establish business relationship that provided by Ben & Jerry’s. * Community
As cases mentioned, Ben & Jerry’s possess high reputation that emphasis on socially causes and community. Ben & Jerry's has collaborated with a large number of organizations, including many NGOs. Recently, the company has worked with the World Wildlife Fund and explorer Marc Cornelissen to open the Climate Change College.
In the case, there shows a classic example, which they ingeniously make use of the disposal of wastewater to create value for the local resident, in the meanwhile, achieve win-win target. * …show more content…
Jerry Greenfield, who has 130,000 shares (1.9%) in CAC and 90,000 shares (11.2%) in CBC, is the Chairperson and Director. Ben Cohen, who has 413,173 shares (6.1%) in CAC and 488,486 shares (60.9%) in CBC, is the Vice Chairperson and Director. Ben and Jerry are the biggest stockholders of the company, also they are stakeholders. Business must be profitable to survive and the company must earn high return. So it is no doubt that as the largest shareholders, Ben and Jerry want to make profits to maximum their own wealth. However, as stated in the case, Ben and Jerry also dedicate plenty money and activities to the society. We can know this from the conversation between Cohen and Twst. Cohen said he did not know whether the company can attain a 15 percent increase or the capital spending will be. He apparently expressed that he was not so concerned about the benefit which he could gain from the business. The company doesn't just support major causes, but also helps the community where the business started. It offered a share option deal to the people of Vermont, only allowing the community that had supported the company at the beginning to be the first to benefit from its need to grow and expand. The company has also held drive-in movie evenings at its local factory and projected films onto the factory wall which is very