Mcdonald vs Burger King Compare and Contrast Essay

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I) Intro/Hook
Thesis Statement: Although McDonald’s and Burger King are similar; they have evident differences in their advertising models, food and their commitment with the community.

II) *Topic sentence 1: McDonald’s and Burger King invest a lot of money in their advertisements. A) Evidence #1: Golden arches, Ronald McDonald, Big Mac, extra cheese and the guy who promote Burger King.

III) *Topic sentence 2: Their food seems to be the same, but it isn’t. A) Evidence #1: McDonald’s hamburger weighs less than Burger King’s. B) Evidence #2: Burger King’s beef are 100% pure and they flame-boils their burgers, while McDonald’s fries their beef. C) Evidence #3: McDonald’s cost slightly less than Burger King.

IV) *Topic Sentence 3: Their commitment with the community is different. A) Evidence #1: McDonald’s has House Charities and they give away millions of dollars in scholarship, while Burger King’s commitment is to provide good service and products to their clients. V) Conclusion

McDonald's vs. Burger King

“We see things not as they are, but as we are conditioned to see them” –Gandalf. Far from what we imagined, McDonald's and Burger King have huge differences. Most people perceive them just as the same fast food restaurant with different names. For this reason, “they create debates on which one of them is the superior restaurant” (Jeffrey’s blog, 2012, BK vs MC). Although, they have similarities, their differences become undeniable when we analyze deeply their advertising models, their food and their commitment to the community.

An advertising model is the set of techniques that the companies use to call public attention to their products. Two of the best fast food restaurants in the world, McDonald’s and Burger King, invest a lot of money in their advertisements. Despite this, it’s quite remarkable that McDonald’s is smarter. Whenever we hear golden arches, Ronald McDonald, Big Mac, or extra cheese we think about...
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