Target Of McDonald
Target of McDonald’s:
In the beginning McDonalld’s was considered as a Family restaurant. Then they started positioning according to the kids as well by introducing new advertising of toys with their products such as “Happy Meal”. In the start they made certain special efforts to not allow it to convert into a teenage and adults (20 to 24 years of age) hangout place. Now youngster and adults has became so use to fast foods that McDonalds should also target them and try to position McDonalds as a place for all. They should target adults also because they can pay for quality and variety of products.
1) Demographic Segmentation: Kids, Family and Students
McDonalds offers different products like Happy Meal which includes a free toy for kids. For families it has made different outlets and meals which are suitable for takeaways and drive-thru. McDonalds has made its environment which is suitable for students of school to hang out with their friends and can get their lunch at McDonalds.
2) Psychographic segmentation: Convenience and lifestyle
McDonalds has adopted itself according to the convenience and lifestyle of the consumers, they also made McDonalds as a place to relax and even for entertainment.
3) Behavioral segmentation: Occasions, for e.g. Birthday Parties of kids
The main target customer for McDonald's includes:
Parents with young children
Young children
Business customers
Teenagers
Perhaps the most obvious marketing for McDonald's is its' marketing towards children and the parents of young children. Ronald McDonald was first introduced in 1963 and marked the beginning of their focus on young children as a critical part of their ongoing business. Parents like to visit McDonald's because it is a treat for the kids, and the kids enjoy the cartoon like atmosphere. Why do most kids enjoy McDonalds? A trip to McDonalds is in and of itself an adventure. There is the "fun center", toys, food and the playground. Kids are lured into the restaurant because
In the beginning McDonalld’s was considered as a Family restaurant. Then they started positioning according to the kids as well by introducing new advertising of toys with their products such as “Happy Meal”. In the start they made certain special efforts to not allow it to convert into a teenage and adults (20 to 24 years of age) hangout place. Now youngster and adults has became so use to fast foods that McDonalds should also target them and try to position McDonalds as a place for all. They should target adults also because they can pay for quality and variety of products.
1) Demographic Segmentation: Kids, Family and Students
McDonalds offers different products like Happy Meal which includes a free toy for kids. For families it has made different outlets and meals which are suitable for takeaways and drive-thru. McDonalds has made its environment which is suitable for students of school to hang out with their friends and can get their lunch at McDonalds.
2) Psychographic segmentation: Convenience and lifestyle
McDonalds has adopted itself according to the convenience and lifestyle of the consumers, they also made McDonalds as a place to relax and even for entertainment.
3) Behavioral segmentation: Occasions, for e.g. Birthday Parties of kids
The main target customer for McDonald's includes:
Parents with young children
Young children
Business customers
Teenagers
Perhaps the most obvious marketing for McDonald's is its' marketing towards children and the parents of young children. Ronald McDonald was first introduced in 1963 and marked the beginning of their focus on young children as a critical part of their ongoing business. Parents like to visit McDonald's because it is a treat for the kids, and the kids enjoy the cartoon like atmosphere. Why do most kids enjoy McDonalds? A trip to McDonalds is in and of itself an adventure. There is the "fun center", toys, food and the playground. Kids are lured into the restaurant because