McDonald’s continued to receive negative publicity and needed to bring more nutritional meals to …show more content…
At first, Ronald McDonald was supposed to be a fun mascot for the company, but they soon realized that Ronald McDonald could be used as a clever advertisement tactic. Bruce Horovitz said, “In the past three years, Ronald McDonald has become more a symbol for botched marketing schemes than fast-food finesse”(Horvitz). McDonald’s pushed many television advertisements that showed Ronald telling kids to come to the restaurant to bring in more customers. McDonald’s took advantage of the situation by making Ronald the face of the company, and to seem more inviting towards kids, again just to make money from the less