Kfc Strategic Assignment Eg:
KFC STRATEGIC MANAGEMENT
NAME : IMANUDDIN BIN MOHAMAD
I/C NO : 920915-03-5845
INTRODUCTION
KFC is the among the best-established brands restaurants in the Western Quick Service Restaurants market. It is by far the most popular restaurant chain in Malaysia, with over about 620 KFC restaurants in Malaysia, Brunei, Singapore, Cambodia and India. KFC sees millions of people flocking to its various outlets years in, year out.
KFC HISTORY
* KFC began with Colonel Harland Sanders. He discovered his penchant or interesting in cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders, the founder of KFC. * He reach the celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70’s, that special recipes reached Malaysia. * The first KFC restaurant was opened in 1973 on JalanTunku Abdul Rahman. Today there are more than 500 KFC restaurants nationwide and still counting. Great tasting chicken has become synonymous with KFC and has been enjoyed by Malaysians ever since. In fact, KFC Malaysia has developed a distinctive Malaysia personality if its own.
KFC VISION
To be the leading integrated food services group in the ASEAN region delivering consistent quality products and excellent customer-focused service.
KFC MISSION
To maximize profitability, improve shareholder value and deliver sustainable growth year after year.
KFC PRODUCT
KFC SERVICES * 24 hours service * Drive through counter * Corporate coupons * Corporate meeting, seminars and workshops at KFC * Special dining facilities for business customers * Health calculator and health tips * Kid play area
COMPETITIVE ANALYSIS. 1. WHO ARE THE COMPETITORS ? a. Direct competitors :-
MacDonald, Burger King, Subway etc. b. Indirect competitors
Base on open market share and
NAME : IMANUDDIN BIN MOHAMAD
I/C NO : 920915-03-5845
INTRODUCTION
KFC is the among the best-established brands restaurants in the Western Quick Service Restaurants market. It is by far the most popular restaurant chain in Malaysia, with over about 620 KFC restaurants in Malaysia, Brunei, Singapore, Cambodia and India. KFC sees millions of people flocking to its various outlets years in, year out.
KFC HISTORY
* KFC began with Colonel Harland Sanders. He discovered his penchant or interesting in cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders, the founder of KFC. * He reach the celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70’s, that special recipes reached Malaysia. * The first KFC restaurant was opened in 1973 on JalanTunku Abdul Rahman. Today there are more than 500 KFC restaurants nationwide and still counting. Great tasting chicken has become synonymous with KFC and has been enjoyed by Malaysians ever since. In fact, KFC Malaysia has developed a distinctive Malaysia personality if its own.
KFC VISION
To be the leading integrated food services group in the ASEAN region delivering consistent quality products and excellent customer-focused service.
KFC MISSION
To maximize profitability, improve shareholder value and deliver sustainable growth year after year.
KFC PRODUCT
KFC SERVICES * 24 hours service * Drive through counter * Corporate coupons * Corporate meeting, seminars and workshops at KFC * Special dining facilities for business customers * Health calculator and health tips * Kid play area
COMPETITIVE ANALYSIS. 1. WHO ARE THE COMPETITORS ? a. Direct competitors :-
MacDonald, Burger King, Subway etc. b. Indirect competitors
Base on open market share and