SIMRANJEET SINGH 300703124 ECOM241-101 Q1. How do you define CRM? Customer relationship management means to maintain relationship with existing and new customer but understand the customer satisfaction. Everything that done to maintain relationship by use of technology and strategies. Q2.What makes CRM the preferred approach to marketing in the Information Age? CRM became a preferred approach to marketing in the information age because of the two reasons:-
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SYNOPSIS FDI IN HEALTHCARE RETAIL AND ITS IMPACT ON EMPLOYMENT IN INDIA Research Scholar: N.Chandrasekhar CONTENTS Topic Page Introduction 2 Objectives 10 Methodology 11 Review of Literature
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A Comprehensive Project ON “Impact of Foreign Direct Investment in life Insurance Industry” Submitted to Gujarat Technological University IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF Prof. Himanshu Chauhan Submitted by Pratik Panchal Enrollment No.:117010592053 Ajay vaja Enrollment No.:117010592077 YEAR: 2011-2013 MBA SEMESTER III Affiliated to Gujarat Technological
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A STUDY ON IMPACT OF FDI ON SERVICE SECTOR Presented By: Ms Pushpa A Dept of Management studies Garden City College Bangalore| Ms Shymala J. Dept of Management studies Garden City College Bangalore| | ABSTRACT The last two decades have witnessed an unprecedented growth of the Indian service sector. FDI is a tool for economic growth through its strengthening of domestic capital‚ productivity and employment. FDI plays a vital role in the up gradation of technology‚ skills and managerial capabilities
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Customer Relationship management Coca Cola is the world’s largest beverage company. They sell their products in more than 200 countries and more than one billion of their products are consumed daily. Keeping finance and logistics is an important task. Coca Cola started using a system called the traditional system‚ which has proved very effective. This system was generating high value and was not user friendly. All financial plans manually entered and is used to enter again to update the information
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April 2011 Abstrac t —Cus tomer re lationship management (CRM) has the potential for achieving succe ss and growth for organizations in the nowadays environment of extensive competition and rapid technological developmen t. CRM enables organizations to know their customers better and to build sustainable relationships with them. However‚ CRM is considered as buzzword and it is not understood well. The main components of CRM are people‚ technology‚ and processes. This paper provides
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Technologies at Maruti Suzuki 4 Level of CRM 3.0 5 3.1 Data base 5 3.2. Direct marketing-Data analysis 6 3.3 Cross-selling of various value added services 6 3.4 4.0 Analytical CRM Customer Retention for Service at dealers‚ satisfaction‚ thereby‚ sales retention for the future 7 Operational CRM 8 4.1 Campaign management for promoting the special offers 10 4.2 SX4 Pre-launch Campaign management on MSD CRM 4.0 10 4.3 Insights for Dealer
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Evaluation of Nike’s CRM programme Nike’s Rationale for implementing CRM programme In nowadays business world‚ Customer Relationship Management (CRM) is an essential for a business strategy for every company. Our chosen company is Nike‚ one of the largest supplier of sportswear which include shoes and apparel. Implementation of CRM programme is a essential for every successful company. Customer Relationship Management is the core business strategy that integrates internal processes and functions
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....................... 4 WHAT IS CRM? ................................................................................................................................................................. 4 EVOLUTION OF CRM ........................................................................................................................................................ 5 BENEFITS OF CRM ..............................................
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subscribers.Rogers Cable is Canada ’s largest cable television service provider with approximately 2.3 million customers. Rogers Media owns Canada ’s largest publishing company. Amdocs‚ the leading provider of customer experience systems provides CRM software to Rogers. Rogers is currently using Amdocs CSE 7.5. The Amdocs customer management system allows Rogers to provide a personalized customer experience and improve first-call resolution for wireless‚ cable and telephony customers across Canada
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