RELATED TO TWO COMPANIES HUL & ITC HUL (Hindustan Unilever Ltd.) This Company is earlier known as Hindustan Lever Ltd. This is India’s largest FMCG sector company with all type of household products available with it. It has Home & Personal Care products‚ and also food and Water Purifier available with it. According to Brand Equity‚ HUL has largest no of brands in most trusted brands list. 16 of HUL’s brands featured in AC-Nielson Brand Equity list of 100 most
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Synopsis on MIS Implementation in HUL GROUP 10 BHAUMIK TRIVEDI DHIWAKARAN T MAYUKH CHAUDHURI PRANJAL KUMAR SHAKUN TAKKAR Page 1 of 4 November 15‚ 2012 SYNOPSIS ON MIS IMPLEMENTATION IN HUL INTRODUCTION Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good‚ look good and get more out of life
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dove Dove - Brand and Social Media case study — Presentation Transcript * 1. Real Women‚ Real Beauty JAAB Consulting Team Alicia Gayle Holt Amy Hsieh Belinda Liu Jamie Joung Jan. 27‚ 2009 * 2. Refocus on Dove: Real Women‚ Real Beauty Dove Brand Evolution The Campaign for Real Beauty Summary Analysis/Evaluation Recommendation for future marketing campaign Refocus on Dove brand and products JAAB Consulting Team * 3. Evolution of a Brand Brand Development Brand Building JAAB Consulting
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portfolio‚ you also come to know which businesses need investments‚ which needs harvesting (making money)‚ which needs divesting (reducing investment) and which needs to be completely taken out of the business portfolio. For a major organization like HUL‚ ITC etc which have multiple categories and within the categories‚ they have multiple lines of products; the BCG analysis becomes very important. At a holistic level‚ they get to make a decision on which product to continue and which product to be divested
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structuring advice on products and services: Dove shampoo Responding to new competitive conditions in its business environment‚ Unilever corporation has evolved into one of the foremost transnational companies and began to penetrate the home and personal market (Boone and Van Den Vosch‚ 1996; Maljers‚ 1992). With the marketing leverage and established brand name of Unilever‚ Dove became a success story shortly after its launch. The accomplishment of Dove has largely been built on Unilever’s ability
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Casestudy details Title : Rewards Mela for Vijeta wholesalers of Hindustan Unilever Limited (HUL) Hindustan Unilever Limited 25-4-2007 Client name Campaign Start Date Campaign End Date Media Sector/Industries Uploaded On Uploaded By Summary : : : : : : : 5-6-2007 Field marketing Fast moving consumer goods 14-09-2007 India HUL has 12‚000 wholesalers across 900 cities and towns. The geographic spread and poor courier network in the hinterland has resulted in a huge built up liability
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Company overview: HUL (HUL) is India’s largest fast moving consumer goods company‚ with leadership in Home & Personal Care Products and Foods & Beverages. HUL’s brands‚ spread across 20 distinct consumer categories‚ touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of Rs. 13‚718 crores. The mission that inspires HUL’s over 15‚000 employees is to "add vitality to life". With 35 Power Brands‚ HUL meets every day needs
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introduction we want to find out the acceptance of our new herbal shampoo product. I would like to know weather you have used our herbal shampoo product (Ayur herbal shampoo with shikakai & triphala) Yes No ( If Answer to Q1. is yes then proceed to Q2. else thank respondent & terminate interview ) Q.2) Have you used any herbal shampoo product before? Yes
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products of the HUL and how they are using the distribution network as a key differentiating factor from its competitors. This is also to find the preferences of customer and there market knowledge and product information‚ information about the presence of the rivals of HUL and all the other options they have in the market. HUL are also looking to tap the market in rural sector‚ so they also taking into consideration the needs and wants of the people there. Chapter : 2 INTRODUCTION TO HUL 2.0 Introduction
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Jhalani 2011233 Yugmala Singh 2011238 Aditya Vikram 2011248 [SUPER SHAMPOO] Formulating an effective value delivery process to tap into an existing and prospective consumer market. Introduction The case analyzes the response of the non-users of shampoo in an emerging environment‚ India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their perceptions about the category of shampoo and well-known brands. The entrepreneur ’s challenge is to obtain the
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