SAKSHI GUPTA Selection Of The Product The Product chosen by me is Dove Company is Hindustan Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a span of over 75 years. Having 35 brands spanning 20 distinct categories such as soaps‚ shampoos‚ detergents‚ cosmetics‚ toothpastes‚ skin care‚ deodorants‚ tea‚ coffee‚ ice cream‚ packaged foods and water purifiers‚ the Company is a part of the daily life of millions of consumers across India. Over 16‚000 employees
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BCG MATRIX OF HINDUSTAN UNILIVER LIMITED • • • • Cash cows :are units with high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They are regarded as staid and boring‚ in a "mature" market‚ and every corporation would be thrilled to own as many as possible. They are to be "milked" continuously with as little investment as possible‚ since such investment would be wasted in an industry with
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Angelo A. Martinez EN 11 R-49 On the 1st of July 2007‚ Unilever launched its new shampoo brand: Clear Anti-Dandruff Shampoo. It claims to rid the hair of men and women alike of all dandruff‚ and nourish the scalp at the same time. Once it was launched‚ there was immediately alot of buzz over the product. Maybe it was because the product contained Zinc Vitanol‚ an ingredient not used in any other anti-dandruff shampoo. Or maybe it was just because it was marketed well‚ having high-quality television
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ability of shampoo. I wash my hair every day in the morning‚ as I feel my hair is so oily and dirty and gives me uncomfortable feeling. I have to spend significant amount of time in the morning for hair washing followed by hair drying and I want to reduce my frequency of hair washing as other people do. My frequency of hair washing was suspected due to the used of poor shampoo cleansing ability and therefore I need to find and use the suitable one. In order to find shampoo with good
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by HUL to reach the rural consumer. Hindustan Unilever is the pioneer and largest player in India’s FMCG market. HUL was the first company to step into the Indian rural marketing. HUL started its first effort towards going rural 1960’s onwards‚ through indirect coverage of accessible rural market through its urban network stockists and distributors. HUL proactively engaged in rural development in 1976 with Integrated Rural Development Programme in Etah district of Uttar Pradesh. In 1990‚ HUL launched
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A PROJECT REPORT ON Study of Customers Satisfaction towards the “ Pure it” (HUL) (With special reference to Cuttack city) For partial fulfillment of MBA degree course of Biju Pattnaik University of Technology [pic] Submitted By: Soumya Prakash Pani Roll No. B/10/01 Reg. No.1006281028 MBA 2010-12 External Guide: Internal Guide: Mr. Pratim Chatterjee
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how does hair conditioner works? 1. As most of us are aware‚ conditioners are meant to moisturise hair from the roots to the tip. They are made up of different types of softening and moisturising ingredients that make hair shinier‚ softer and glossier. Primary ingredients include surfactants‚ moisturisers‚ glossers‚ detanglers‚ thermal protectors‚ lubricants and essential fatty oils. 2. The ingredients such as fatty oils and moisturisers lend a coating of humectants to the hair to lock the
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A study of Distribution Channel of Hindustan Unilever Limited By Anubhav Jaiswal 2011195 Introduction HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is
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We shall now take up one company‚ HUL (Hindustan Uni Lever Ltd) formerly HLL and see how the complex task of brand management is actually handled. This company is taken for this article as HUL is considered as one of the most successful in Brand Management. HLL has a large brand portfolio consisting of nearly 110 bands. In every product line‚ it has built a number of brands over a period of time. Quite a few brands have come to its fold from the parent company. It has also acquired several ongoing
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The Dove: Legacy Campaign is a movement promoting self-esteem. Self-esteem describes one’s opinion and judgment of self-worth. The Dove Self-Esteem Project began in 2004‚ encouraging confidence through a self-beauty campaign. Self-beauty is how one perceives their beauty in a certain way whether it is negative or positive. In 2014‚ the ad campaign was released on September 30th and launched on October 9th at the United Nations. The main focus of the selected video is not just ensuring happiness for
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