by HUL to reach the rural consumer. Hindustan Unilever is the pioneer and largest player in India’s FMCG market. HUL was the first company to step into the Indian rural marketing. HUL started its first effort towards going rural 1960’s onwards‚ through indirect coverage of accessible rural market through its urban network stockists and distributors. HUL proactively engaged in rural development in 1976 with Integrated Rural Development Programme in Etah district of Uttar Pradesh. In 1990‚ HUL launched
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A study of Distribution Channel of Hindustan Unilever Limited By Anubhav Jaiswal 2011195 Introduction HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is
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Population redistributions based on ethnicity have defused intense rivalries in the recent past‚ and could be a solution to the internal ethnic crises for nations such as the former Yugoslavia. Currently described by the media as "ethnic cleansing"‚ Population redistributions have been the focus of much controversy throughout U.S. and world history. To those affected‚ Population redistributions can be economically and emotionally devastating. It can also lead to enormous tragedies causing thousands
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required to study the distribution network and the multiple marketing channels of the same product. The product chosen by us for the project is LUX Soap which is one of the flagship brands of the India’s largest FMCG Company‚ Hindustan Unilever Limited (HUL). During the course of study we discovered that there are many channels for the distribution of Lux. Also the company adopts different starategies for distributing products at the Rural level. We would be discussing that in details in the report
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: node from which key is to be deleted. L : left sibling of D R: right sibling of D After deleting key from leaf node D‚ if D contains less than ceil(N/2) keys ( i.e. underflow in D)‚ then check the following cases. Redistribution or Merging 1) Redistribution for Leaf node i) If L or R node contains ceil(N/2) + 1 or more keys then a) Move the rightmost key from L to D in case of left sibling. b) Move the leftmost key from R to D in case
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Introduction – Hindustan Unilever Limited 2. Distribution Network of HUL 2.1. Evolution over Time 2.2. Detail Overview 3. Channel Design 4. Initiatives taken to Improve the Distribution Network 5. Field Force Management 6. Analytical Framework 7. Financial Analysis 8. References 3 1. Introduction ‐ Hindustan Unilever Limited Hindustan Unilever Limited (‘HUL’)‚ formerly Hindustan Lever Limited (it was renamed in
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Britannia Industries launched Tiger Biscuits especially for the rural market. It clearly paid dividend. Its share of the glucose biscuit market has increased from 7 per cent to 15 per cent. About the company Hindustan Unilever Limited (abbreviated to HUL)‚ formerly Hindustan Lever
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A PROJECT REPORT ON Study of Customers Satisfaction towards the “ Pure it” (HUL) (With special reference to Cuttack city) For partial fulfillment of MBA degree course of Biju Pattnaik University of Technology [pic] Submitted By: Soumya Prakash Pani Roll No. B/10/01 Reg. No.1006281028 MBA 2010-12 External Guide: Internal Guide: Mr. Pratim Chatterjee
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STRATEGIC MANAGEMENT IN HUL HINDUSTAN UNILEVER LTD.-INTRODUCTION * India’s largest FMCG company * A subsidiary of Unilever which holds 52% of the shares * 2 out of 3 Indians use its products * Over 42 factories across India * Around 45% of HUL’s sales turnover of * Rs. 25‚206 crore comes from rural markets‚ * valued at around Rs. 11‚000 crore PRODUCTS/BRANDS OF HUL * Food Brands Red Label‚ Brooke Bond‚ Taj Mahal‚ Bru‚ Kissan‚ Knorr‚ Lipton ‚ Kwality
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BCG MATRIX OF HINDUSTAN UNILIVER LIMITED • • • • Cash cows :are units with high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They are regarded as staid and boring‚ in a "mature" market‚ and every corporation would be thrilled to own as many as possible. They are to be "milked" continuously with as little investment as possible‚ since such investment would be wasted in an industry with
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