lower-level employee who worked in the bowels of the organization compiling statistics about how many employees were in targeted groups‚ eg‚ people of color and women. This project covers all the aspects of cross culture to the managing diversity by HUL. This project includes primary data analysis and the end of project recommendation also to be provided. Content Abstract ii Signatory page iii Topic approval letter iv
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Brayden Sander (UCID 10080322) October 14th 2011 Jay Makarenko POLI 201 Writing Assignment Classical Liberalism V.S. Reform Liberalism on the issue of Wealth Redistribution and Income Classical Liberalism is against government interventionism in all realms of life. They believe that everyone should be treated equally regardless of income. This differs from reform liberalism‚ as they want government intervention to guarantee equality of opportunity. This is made possible by progressive
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Nirma -A Super brand by superbrandsindia.com The success of Nirma’s umbrella branding strategy has led to a change in the competition’s marketing strategies‚ as well. Many of Nirma’s competitors are now consolidating their brand portfolio and consequently gaining more bang for their advertising rupee. In a changing market environment‚ the company has relaunched Nirma Yellow Washing Powder and Nirma Beauty Soap‚ two of its strongest brands. Nirma Yellow Powder is being re-launched with improved
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The project begins with introduction about the FMCG sector in India‚ introduction about HUL and P&G with respect to soaps and detergents segment‚ comparing brand management strategies with respect to soaps and detergent‚ Research methodology used in the research work‚ Objective of the study‚ Scope and need of the study‚ Limitations of the study. It is followed by a brief about the Data Analysis and interpretations‚ the project report ends with the Conclusions and Findings‚ Suggestions and Recommendations
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The war between detergent giants Hindustan Unilever (HUL) and Procter & Gamble (P&G) continues. [pic] This ad is special as it is plain stupid. However‚ a recent ad on TV takes a direct dig on the competitor’s product which is not something that has been seen on the Indi-Ad scene. The indirect references in ads have been in plenty but never ever I have seen such a direct attack. If you are familiar with Tide ads‚ their USP has been to highlight the superior technology which make the clothes more
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OVERVIEW OF FMCG SECTOR IN INDIA A Supply Chain is a network of facilities and distribution options that performs the function of procurement of materials transformation of these materials into intermediate and finished products and the distribution of these finished products to customers. It is the process used by the companies to ensure that their supply chain is efficient and cost effective. It also basically a collection steps which a company follows to transform raw materials into finished
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ROLE OF DISTRIBUTION CHANNEL IN FMCG •Distribution channel (marketing channel) Distribution (or placement) is one of the four aspects of marketing. A distributor is the middleman between the manufacturer and retailer. After a product is manufactured‚ it may be warehoused or hipped to the next echelon in the supply chain‚ typically either a distributor‚ retailer or consumer. The other three parts of the marketing mix are product management‚ pricing‚ and promotion. Frequently there may
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Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation Recommendation Reference Company Profile - HUL Company Profile - HUL • • • • • • • • • A 52% owned subsidiary of Anglo Dutch giant Unilever. India – 1888 India largest FMCG company Touching 2 out of 3 Indian consumer 20 distinct categories – Home and personal care products‚ food and beverages. HLL – HUL 100 factories – India
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of Hindustan Uni Lever (HUL)- DOVE bathing Soap (Region: Kolkata) A marketing channel performs the work of moving goods from producers to consumers. It overcomes the time‚ place‚ and possession gaps that separate goods and services from those who need or want them. Members of the marketing channel perform a number of key functions like forward flow of activity from the company to the customers(goods) & backward flow from customers to company (order‚ Payment). FMCG major HUL is the subsidiary of UNILEVER
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Bibliography: 1. http://www.slideshare.net/AnuragGupta18/hul-distribution-model 2. http://www.slideshare.net/9981123735/sales-and-distribution-channel-of-hul 3. http://www.slideshare.net/rsraghav/sales-distribution-hindustan-unilever-presentation 4. Hindustan Unilever: Scaling a cost-efficient distribution and sales network in remote markets 5.
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