( If Answer to Q1. is yes then proceed to Q2. else thank respondent & terminate interview )
Q.2) Have you used any herbal shampoo product before?
( If yes then go for Q 4. Else go for Q 3. )
Q.3) Have you used any shampoo before this?
Q.4) What pack size of shampoo are you preferred? ( Show Card A )
Small pack 100 ml 200 ml Other
Q.5) What is the difference between your previous shampoo & this shampoo? ( Show Card B )
This shampoo does not contain any harmful chemicals.
Fragrance of this shampoo is better than previous one.
It is more effective & suitable for my hair.
( 2 )
Q.6) Why you choose this product? ( Show Card C )
4. This is exactly the product I have always wanted.
3. This is the best available brand
2. Since, It was new I want to try it.
1. There is really no option.
Q.7) What are those features which attracts you more? ( Show Card D ) ( You Can choose more than one option )
Fragrance Effectiveness ( Silky hair & Dandruff control )
Other ( Please Specify ) ______________________________________
Q.8) As we mentioned that...