Table of contents Executive Summary 4 Introduction 5 Chapter 1 6 Quick scan 6 Problem statement 9 Chapter 2: Swot analysis 10 The companies’ business 10 Target group 10 Suppliers 10 Structure 11 Company culture 11 Competitive advantage 11 Competitive landscape 12 Strenghts 13 Weaknesses 14 Opportunities 14 Threats 15 Confrontation matrix 16 Porter’s five forces 16 Chapter three 18 How big is the target market? 18 What is the customer opinion about hosting
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well as a tourist‚ I have some idea would like to share with you on the below page‚ to discuss what is the major advantages and disadvantages of a hotel which situated right in the heart of commercial center of Hong Kong as everyone knows – The Holiday Inn Express Causeway Bay Hotel. It is situated in Causeway Bay MTR metro station which nearby one of a biggest shopping mall as well as a landmarks in Hong Kong – Times Square‚ SOGO‚ Etc. Since there is many world famous brand flagship store surround
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Introduction To show our report we have used a SWOT analysis based on presentation of Holiday Inn Hotel situated in South Luton.Holiday Inn is a brand name applied to hotels within the InterContinental Hotels Group(IHG). The original Holiday Inn chain of hotels was founded in 1952 in Memphis‚ Tennessee by homebuilder Kemmons Wilson to provide inexpensive family accommodation for travelers within the USA.( http://en.wikipedia.org/wiki/HolidayJnn) Holiday Inn have provided services for business people and
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Internal Analysis Holiday Inn Express Strength: SimplySmart Bed and Bath Justification: Holiday Inn Express is a brand that remains consistent across the board. With their SimplySmart bedding‚ exclusively on Holiday Inn Express beds‚ their guests can expect the same comfort every time they lay their head down. With four pillows on each bed‚ ranging in from extra fluffy to rather firm‚ guests will surely be pleased. The sheets‚ that feel much like Egyptian cotton‚ are layered with blankets that
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| 4.0 Limitations | 6 | Case Study 5.0 About Holiday Inn Suva | 7 | 5.5 Holiday Inn Winning Ways | 8-9 | 6.0 Human Resource Framework | 10 | 6.3 Orientation | 11 | 6.6 Biometric Fingerprint Time Clock | 12 | 6.11 Identification Card | 13 | 6.17 Resignation\ Termination | 14 | 6.20 Development & Training | 15 | 6.22 Payroll | 16 | 6.25 Sick Leave | 17 | 7.0 Analysis on the Human Resource Framework in Holiday Inn | 18-20 | 8.0 Recommendation | 21 | 9.0 Conclusion
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Marketing to Improve Competitiveness Of Holiday Inn Contents page 3) Introduction 3) How Holiday Inn Became Prominent 4) What Makes Holiday Inn Stand Out 5) Holiday Inn’s creative ways on getting their customers 6) Observing and Measuring the Segment Market 7) Pest Analysis – Political Analysis 8) Economic Analysis 9) Social Analysis 10) Technological Analysis 11) Conclusion & Recommendations
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Heuristic Evaluation of HolidayInn.com.cn Holiday Inn Hotel Booking Site for Chinese Speaking Users Completed by Team CBR: Yufei Duan Yina Li Ying Li Qianying Liu Niven Sellars Michael Somer February 7‚ 2008 Table of Contents Heuristic Evaluation Overview for www.holidayinn.com.cn 3 Introduction 3 Purpose 3 Methodology 3 Heuristic Evaluation Findings 4 1. Visibility of System Status 4 2. Match Between System and the Real World 6 3. Consistency and Standards 13 4. Error Prevention 19 5
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that the author undertook after working for 40 at Holiday Inn Harare. The first part of the assignment covers the Company analysis. Here the author discussed in depth about the company type‚ category and culture. The organisation was found to be a commercial hotel operating as a franchise. The author went in depth to look at the marketing mix of the organisation mentioning its strengths and weaknesses against competitors and what makes Holiday Inn a competitor in the Hospitality industry. The author
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Holiday Inn & Hospitality Industry The hospitality is all about customer satisfaction and the industry is built on leisure and meeting different needs‚ the industry is set up with different services from hotels‚ airlines and all other systems in the travel and tourism which all fall in the realm of the hospitality industry. The hospitality industry is not only about hotels or restaurant but there is about 12 other different parts in the industry: Events Pubs or Bars Tourist Services Gambling
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Holiday Inn is a multinational brand of hotels that is run by the Intercontinental Hotels Group (IHG). The Intercontinental Hotels Group carries the Holiday Inn throughout the world to different destinations like South Asia‚ Europe and the Americas. They provide the guest with different brands that cater to their needs. There are 7 different brands throughout the world that provide services such as food and beverage‚ lodging‚ conventions‚ meetings and timeshares. These brands are Holiday Inn‚ Holiday
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