Holiday Inn Express Strengths and Weaknesses

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Internal Analysis
Holiday Inn Express

Strength: SimplySmart Bed and Bath
Justification: Holiday Inn Express is a brand that remains consistent across the board. With their SimplySmart bedding, exclusively on Holiday Inn Express beds, their guests can expect the same comfort every time they lay their head down. With four pillows on each bed, ranging in from extra fluffy to rather firm, guests will surely be pleased. The sheets, that feel much like Egyptian cotton, are layered with blankets that suit the climate you are in. SimplySmart also takes care of the bathroom amenities in each room. With curved shower rods, guests have up to 25% more elbow room for a more comfortable shower experience. Extra large, highly absorbent, 100% cotton towels are outfitted in each room to make sure the guests are exceedingly satisfied. SimplySmart even has a line of easy-to-open bathroom amenities that have a subtle scent that are appropriate for men and women.

Strength: Express Start Breakfast Bar
Justification: Holiday Inn Express has always offered a complimentary selection of cold breakfast items, like yogurt, cereal, and fruit, to their guests. They have recently taken the extra step to add another FREE amenity to their brand. With items like scrambled eggs, omelets, bacon, sausage, and biscuits, they have expanded guest options to include a hot selection of breakfast foods. They still continue to serve their signature cinnamon rolls and Smart Roast coffee that guests have grown to love when they stay at Holiday Inn Express hotels. A nice option for the business traveler in a hurry is the to-go packages so they can grab their breakfast and head off to their meetings without having to eat at the hotel.

Strength: Priority Club Rewards Program
Justification: InternContinental Hotels Group (IHG), Holiday Inn Express’ parent company, has the world’s largest hotel loyalty program. In the Priority Club Rewards (PCR) program, there are currently 39 million members...
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