CASE STUDY 1 Ocean Park: In the Face of Competition from Hong Kong Disneyland Bennett Yim In April 2006‚ Ocean Park‚ Hong Kong’s only home-grown theme park‚ launched a syndicated loan to raise HK$4.1 billion for a master plan to revamp the Park.1 The master plan represented the Park’s strategic response to the arrival of Hong Kong Disneyland‚ which had opened the previous year. Ocean Park had expected attendance to drop significantly with Disney’s opening‚ but attendance at the Park had remained
Premium Walt Disney Parks and Resorts The Walt Disney Company Disneyland Resort
Towards A Sustainable Reclamation for Hong Kong Albert Cheng Ting Ning‚ JP Project Manager HKSAR Highways Department Aaron Bok Kwok Ming‚ Chief Engineer HKSAR Highways Department Daman Lee‚ Director Ove Arup & Partners Hong Kong Limited K K Yin‚ Director Ove Arup & Partners Hong Kong Limited Synopsis The call for sustainable development within the built environment has often been the lead priority amongst many of today’s governments’ agenda globally. Hong Kong is of no exception for this course
Premium Land reclamation
DEPARTMENT OF PRIMARY INDUSTRIES Hong Kong Food Market Trends JANUARY 2007 Cover picture: © Planet Retail www.planetretail.net Published by the Victorian Government Department of Primary Industries Melbourne‚ January 2007 Also published on www.dpi.vic.gov.au/trade © The State of Victoria Department of Primary Industries 2006 This publication is copyright. No part may be reproduced by any process except in accordance with the provisions of the Copyright Act 1968. Authorised
Premium Food Organic food Food industry
Ocean Park vs. Hong Kong Disneyland History about Ocean Park Officially opened on 10th Jan 1977 by the Governor of Hong Kong‚ Sir Murray MacLehose‚ the Ocean Park was constructed with HK$150million funded from the racing profits earned from the Hong Kong Jockey Club while the land was given free by the Hong Kong Government. It is located in Wong Chuk Hang and Nam Long Shan in the Southern District of Hong Kong. The park has won several awards‚ including The World ’s Seventh Most Popular Amusement
Premium Amusement park Walt Disney Chief Executive of Hong Kong
1. Introduction Over the past few decades‚ there is a continuing global expansion of trade and investment. As there are more and more companies doing business not only in their home country‚ they may have assets and/or establishment in other countries‚ or even their activities take place other than the company has its registered office. In case of insolvency of such a company‚ many legal issues arise. Therefore‚ a well-equipped national insolvency laws dealing with such cases is needed. Without
Free Bankruptcy Common law
Semester 2‚ 2012/2013 Module Title: Branding-Ocean Park Module Code: BAM 3504 Date of submission: 14 May 2013 The Contents 1. Background of the brand 2. Strengths and weaknesses of the brand 3. How to make the brand strong 4. Brand elements 5. Brand positing 6. Marketing programs 7. Brand extension 8. Future branding strategy 9. Bibliography 10. List of references Background of the brand Ocean Park was officially opened in January 1977‚ situated
Premium Brand Branding Hong Kong
a dome and Doric/Ionic styled columns‚ it is one of the few remaining neo-classical styled buildings in HK. Having a long history of housing courts and government departments‚ the building has always represented law and order. To Hongkongers‚ the structure is a figure of solemnity. The building is currently being used as the HK Court of Final Appeal‚ the highest and most powerful court in HK‚ where final adjudications on law matters are carried out. As the building’s original appearance was
Premium Court Government Supreme court
South Asian families reside in Tuen Mun district in HK. However‚ the reality under this culture integration is not that optimistic as it seems. First of all‚ what’s the main reason of so many South Asian families choosing to live in Tuen Mun? Cheaper housing price and living expenses are the strongest force. In other words‚ South Asian families don’t enjoy a decent living standard in Tuen Mun. Life is not easy for South Asian families to live in HK. It’s not only because of low standard of living
Premium Sociology Asia The Culture
Introduction Ocean Park‚ Hong Kong’s only homegrown theme park‚ was opened in 1977. It is the largest marine-based theme park in Asia‚ focusing on providing facilities for educational‚ recreational and conservation activities to the public. The park houses fourteen rides‚ an assortment of aquariums‚ a giant panda exhibit‚ observatories and educational laboratories. It is also the only Asian Park to be accredited by the American Zoo and Aquarium Association. Problem- Hong Kong Tourism In 2004‚
Premium Amusement park Magic Kingdom Hong Kong
Summary of Hong Kong International Airport Project The documentary video shows an extreme engineering works of constructing the Hong Kong International Airport. This project not only consists of new airport but also consists of super highways‚ tunnels and double Decker suspended bridges connecting to the main city. The construction of this project was definitely tough since only 7 years were given to complete the entire project. In fact‚ this project was estimated to be completed in 15 years.
Premium United Airlines Civil engineering Construction