Food Market Trend in Hk

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DEPARTMENT OF
PRIMARY INDUSTRIES

Hong Kong
Food Market Trends
JANUARY 2007

Cover picture: © Planet Retail www.planetretail.net
Published by the Victorian Government Department of Primary Industries Melbourne, January 2007

Also published on www.dpi.vic.gov.au/trade
© The State of Victoria Department of Primary Industries 2006 This publication is copyright. No part may be reproduced by any process except in accordance with the

provisions of the Copyright Act 1968.

Authorised by the Victorian Government, GPO Box 4440, Melbourne. ISBN 1 74106 968 8
For more information visit the website at www.dpi.vic.gov.au or contact the DPI Customer Service Centre 136 186.
Disclaimer
This publication may be of assistance to you but the State of Victoria and its employees do not guarantee that the publication is without flaw of any kind or is wholly appropriate for your particular purposes and

therefore disclaims all liability for any error, loss or other consequence which may arise from you relying on any information in this publication.

Produced by:

Agribusiness Group
Department of Primary Industries
1 Spring Street
PO Box 4440
Melbourne

Victoria 3001
Author:

Kit Chung
University of New England student working with the DPI Agribusiness Group

Editor:

Kira Goodall
Market Information Officer, Strategic Market Analysis
Agribusiness Group

EXECUTIVE SUMMARY

This report provides a general overview of the Hong Kong food market. It aims to identify opportunities for Victorian agri-food producers and exporters by examining current food trends and barriers in Hong Kong.

Hong Kong is an affluent economy and a free market with almost zero import tariffs (with four category exceptions, including an 80% tariff on wine). It is a net food importer, and a market

opportunity for high value food and beverages. Hong Kong is also a gateway for greater China’s food market, and a good test market for other parts of Asia.

Australia, with $786 million of food exports, is the fourth largest food exporter to Hong Kong, after China, USA and Brazil, with Victoria exporting $216 million of food to Hong Kong in 2005-06 (Vic

DPI, 2006). Opportunities for Australian and Victorian food exports include fruit and vegetables, seafood, wine, dairy products, meat and functional foods.

The key driving forces for Hong Kong food trends are food safety, increasing health consciousness,

changing demographics and busy lifestyles. Some significant emerging food consumption trends include organic food; functional food; chilled and frozen meat; convenience food; snack food; and

food for gifts. Opportunities for Victorian food exports are predicted to develop around safe, healthy, nutritional and convenient food.
Supermarket chains and department stores, ‘speciality’ stores, traditional markets and convenience stores are the major food retail channels in Hong Kong. Despite some challenges presented by the

bargaining power of the major supermarket players, supermarket chains and ‘speciality’ stores present an effective distribution channel for imported food. There are limited opportunities for

imported Victorian food in traditional markets and convenience stores, due to the challenges of competing on price and the characteristics of the market segments served by these channels. The food service sector in Hong Kong includes hotels, restaurants and institutions (airlines and hospitals). Due to the growth of tourism, demand for quality food is expected to increase at five

star hotels and high end restaurants. There is also a trend for non-Chinese restaurants emerging, including Japanese food, fast food, coffee and snacks, and casual dining restaurants. Further research is required to analyse the potential of the airline and hospital sectors in Hong Kong.

Hong Kong consumers are not generally brand loyal and are relatively price sensitive with consumer preferences for small and convenient packaging....
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