Ocean Park Cast Study

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Ocean Park vs. Hong Kong Disneyland
History about Ocean Park
Officially opened on 10th Jan 1977 by the Governor of Hong Kong, Sir Murray MacLehose, the Ocean Park was constructed with HK$150million funded from the racing profits earned from the Hong Kong Jockey Club while the land was given free by the Hong Kong Government. It is located in Wong Chuk Hang and Nam Long Shan in the Southern District of Hong Kong. The park has won several awards, including The World's Seventh Most Popular Amusement Park and 33rd Most Visited Tourist Attractions in the World by Forbes (American publishing and Media Company.) and their vision is to be the world leader in providing excellent guest experiences in an amusement park environment connecting people with nature. On 1st July 1987, Ocean Park ceased to be a subsidiary of the Hong Kong Jockey Club, becoming its own statutory body, with a Government-appointed Board. At present, Ocean Park is managed by a financially-independent, non-profit organization called Ocean Park Corporation. In Jun 2005, Ocean Park achieved its highest recorded attendance in its history. Gross revenue grew by 12% and was HK$684 million in 2005 due to their monopoly conditions. It was then Hong Kong Disneyland was opened on Sept 2005 and Ocean Park faced serious competition.

The Monopoly Days
Even though Ocean Park monopolizes in Hong Kong, they suffered losses from 1999-2002. It was mainly due to the famous Asian financial crisis, while the SARS in 2003 inflict more damages to Ocean Park. The revamping of the brand logo from seahorse to sea lion (Whiskers) on 2000 did leave a better vivid impression to the public, but it was not enough. The management did not see innovation as a major factor to rein still interest to the public, the thrill rides eventually become out-dated and shabby yet Ocean Park remain contented with their current status. The huge investment on the Abyss Turbo Drop was a good start to innovate, but it does not give the public the...
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