Hong Kong Disneyland
Hong Kong Disney: the good and the bad
Introduction:Disney
Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, travel, and theme parks (The Walt Disney Company, 2012). Disney went on to construct theme parks in California, Florida, Tokyo, Paris, and Hong Kong. Today Disney is the largest media conglomerate of the world and their theme parks alone generate almost $13 billion reported in 2012 in annual gross revenues (The Walt Disney Company, 2012).
The Disney parks in the United States had been very successful and that is why Disney expanded into Tokyo. This was a wonderful idea, because Asian love fantasy and Disney is all about fantasy; moreover Asians were excited about the Disney Park. Disney Tokyo was constructed and opened with much success; however, Disney did not own the Tokyo location and they only received royalties from that location, but they soon realized the possibilities that could come with expansion. Disney decided to spread their wings again since Tokyo had been very successful, but they chose the wrong location for the next undertaking; Disney Paris. Who in their right mind would choose Paris as a site for a huge American themed park? Parisians hate Americans, this is a very well known fact. They hate us when we visit their city and they hate the way we live, so this venture in Paris was doomed to fail from the start, and that is the ultimate problem in Paris; moreover this will never change. Disney Paris opened and surprisingly enough it did not do well for basically the reasons I stated, but they did reinvent it and worked out the quirks, and it improved overtime, but I do not think it will ever be looked at as a success.
Hong Kong Disneyland
Hong Kong Disneyland (HKD) is among five such theme parks located on a reclaimed area in Penny’s Bay,
Introduction:Disney
Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, travel, and theme parks (The Walt Disney Company, 2012). Disney went on to construct theme parks in California, Florida, Tokyo, Paris, and Hong Kong. Today Disney is the largest media conglomerate of the world and their theme parks alone generate almost $13 billion reported in 2012 in annual gross revenues (The Walt Disney Company, 2012).
The Disney parks in the United States had been very successful and that is why Disney expanded into Tokyo. This was a wonderful idea, because Asian love fantasy and Disney is all about fantasy; moreover Asians were excited about the Disney Park. Disney Tokyo was constructed and opened with much success; however, Disney did not own the Tokyo location and they only received royalties from that location, but they soon realized the possibilities that could come with expansion. Disney decided to spread their wings again since Tokyo had been very successful, but they chose the wrong location for the next undertaking; Disney Paris. Who in their right mind would choose Paris as a site for a huge American themed park? Parisians hate Americans, this is a very well known fact. They hate us when we visit their city and they hate the way we live, so this venture in Paris was doomed to fail from the start, and that is the ultimate problem in Paris; moreover this will never change. Disney Paris opened and surprisingly enough it did not do well for basically the reasons I stated, but they did reinvent it and worked out the quirks, and it improved overtime, but I do not think it will ever be looked at as a success.
Hong Kong Disneyland
Hong Kong Disneyland (HKD) is among five such theme parks located on a reclaimed area in Penny’s Bay,
References: Kuckoo_MienTay. (2012). Hong Kong Disney Image. Retrieved from http://wikimapia.org/1398/Hong-Kong-Disneyland Phatak, A. V., Bhagat, R. S., & Kashlak, R. J. (2009). International Management. New York: McGraw-Hill/Irwin. The Walt Disney Company. (2012). Retrieved from Wikipedia: http://en.wikipedia.org/wiki/The_Walt_Disney_Company#1955.E2.80.931965:_Disneyland