REGENCY GRAND HOTEL CASE STUDY Assignment 1 MGMT20124—People‚ Work & Organisations Term 2‚ 2011 Prepared and Submitted by Gratiela‚ PALADE s0187412 Tutor: Melissa Stevenson Due Date: 30 August 2011 Executive summary This report analyses and evaluates the introduction of employee empowerment strategy to Regency Grand Hotel‚ a successful business of 700 employees established by local investors and acquired by an American Hotel Chain‚ considering the impact employee empowerment
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The Regency Grand Hotel (p. 290 textbook) Elizabeth Ho‚ Prada Singapore‚ under the supervision of Steven L. McShane‚ The University of Western Australia The Regency Grand Hotel is a five-star hotel in Bangkok‚ Thailand. The hotel was established fifteen years ago by a local consortium of investors and has been operated by a Thai general manager throughout this time. The hotel is one of Bangkok’s most prestigious hotels‚ and its 700 employees enjoyed the prestige of being associated with the
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by the Rocket Shop. This form advertising targets the student body at Moon Valley High School and is used to promote a new product or advertise an existing one along with advertising the store itself. The Rocket Shop effectively demonstrates this promotion through their use of school announcements‚ their logo on the back of the athlete of the week shirts‚ and even with the marquee located in front of the store. Does the Rocket Shop use personal selling to sell its products? Explain. The Rocket Shop
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Promotion Mix • Personal Selling‚ Product‚ Sales Promotion The promotion mix was great going into the 21st century. There is not much personal selling in Krispy Kreme. Instead‚ customers come in with the brand awareness of the doughnuts. The store emphasizes its original glazed doughnuts but other than that not much personal selling goes on. Product giveaways are held at grand openings to improve knowledge of Krispy Kreme products. On certain occasions Krispy Kreme sells a special flavored doughnut
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Entrepreneurial Marketing Guest Lecture Kosice 2011 Prof. Dr. Christine Volkmann Dipl.-Oec. Holger Berg Bergische Universität Wuppertal Fachbereich B - Schumpeter School of Business and Economics Bergische Universität Wuppertal Gaußstraße 20 42119 Wuppertal Overview • The Meaning of Entrepreneurial Marketing for StartUps • Concepts of Entrepreneurial Marketing Strategies • Case Studie: Nantucket Nectars Entrepreneurial Marketing : THE MEANING OF ENTREPRENEURIAL MARKETING
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Methods of Promotion Table Promotion Method | Defined | Example of organisations that have used this type of promotion | What are the advantages of using this for a small business? | What are the drawbacks of using this for a small business? | Television | Advertisements on television using sound and vision to attract a certain audience during certain programmes ad breaks | Volkswagen with a new 2012 beetle is shown at 10pm whilst hotel GB is on a new and largely popular programme | Have huge
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The Grand Master of Sociopaths A sociopath is a person with an antisocial personality‚ usually a criminal who lacks a sense of moral responsibility. In the comic book‚ television show and movies; the character the Joker is the king of Sociopaths. He again and again commits crimes with no hint of remorse. The Joker has much charm. He charmed his way into convincing a psychiatric counselor into letting him out of his holding cell. He convinced her that they were meant for each other. This same
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SALES PROMOTION SALES PROMOTION PERSONAL SELLING PERSONAL SELLING Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques. Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques
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According to JP Biswas‚ Head – Leasing and Marketing‚ L&T Realty‚ the events organised by the management of a mall inside the property cost a lot of money. It is therefore important that these do not merely increase the footfall for its own sake‚ but actually contribute to the increased sales of the tenants by driving traffic to their stores. Typically‚ when we talk of mall marketing‚ we talk about increasing the footfalls and prolonging customer visits. Mall managers focus on events such
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Promotion Effectiveness A Simple‚ Practical Marketing Plan Most small businesses would benefit from a simple‚ practical marketing plan that you can put into action immediately. This means concentrating on just the practical‚ promotional aspects that will lead to RESULTS. The good news is that you can do it yourself. Here is a simple format: Marketing Plan • 1. Targets • 2. Objectives • 3. Tactics • 4. Implementation • 5. Timeline • 6. Budget • 7. Evaluate
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