Sales Promotion

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SALES PROMOTION
SALES PROMOTION

PERSONAL SELLING
PERSONAL SELLING

Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques. Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques.

DIRECT MARKETING
DIRECT MARKETING

Direct marketing is a channel-agnostic form of advertising that allows business and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marketing is a channel-agnostic form of advertising that allows business and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.

Medium can use to deliver a communication to a customer :
* Email Marketing * Digital Coupons
* Online Tools * Direct Response TV
* Display Ads * Direct Response Radio
* Social Media Sites * Direct Response Magazines & Newspaper * Mobile Devices Advertising

Medium can use to deliver a communication to a customer :
* Email Marketing * Digital Coupons
* Online Tools * Direct Response TV
* Display Ads * Direct Response Radio
* Social Media Sites * Direct Response Magazines & Newspaper * Mobile Devices Advertising

ADVERTISING
ADVERTISING

DIGITAL ADVERTISING : Advertising that focuses on using TV, radio, online advertising, product placement (covert advertising) PHYSICAL ADVERTISING : Physical appearance on the advertising such as press advertising (newspaper & magazines), mobile billboard advertising, in-store advertising, coffee cup advertising, street advertising, celebrity advertising DIGITAL ADVERTISING : Advertising that focuses on using TV, radio, online advertising, product placement (covert advertising) PHYSICAL ADVERTISING : Physical appearance on the advertising such as press advertising (newspaper & magazines), mobile billboard advertising, in-store advertising, coffee cup advertising, street advertising, celebrity advertising

Internet Advertising
Internet Advertising

Website Advertising
Advertising tied to a user’s visit to a website accounts for the largest spending on internet advertising Website Advertising
Advertising tied to a user’s visit to a website accounts for the largest spending on internet advertising

Email Advertising
Using email to deliver an advertisement affords marketers the advantage of low distribution cost and potentially high reach Email Advertising
Using email to deliver an advertisement affords marketers the advantage of low distribution cost and potentially high reach

Banner Ads Placement

Banner Ads Placement

Banner advertising network
Banner advertising network
Banner exchange network
Banner exchange network

Find website that appeal to one of the company’s market segments and then pay those sites to carry the ads Find website that appeal to one of the company’s market segments and then pay those sites to carry the ads

ADVANTAGES AND DISADVANTAGES OF ONLINE ADVERTISING
Medium| Advantages| Disadvantages|
Internet | * Messages can be customized * No additional cost for reaching global markets * Messages can include words,...
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