Advertisement Effectiveness

Topics: Advertising, Mass media, Sampling Pages: 4 (978 words) Published: December 1, 2012
Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political & ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspapers; magazines; television commercials, radio advertising, outdoor advertising or direct mail or new media such as blogs, website or text messages. Definition:

Advertising is bringing a product(or service) to the attention of potential & current customers. Advertisement is typically done with signs, brochures, commercial, direct mailings or e-mail messages, personal contact etc. The importance of advertising is “steadily on the increase in modern society”. Just as the media of social communication themselves have enormous influence everywhere so advertisement using media as its vehicle, is a pervasive, powerful force shaping attitudes & behaviour in today’s world. The field of advertising is extremely broad & diverse. In general terms, of course an advertisement is simply public notice meant to convey information & invite patronage or some other response. As that suggest, advertising has two main purposes: To inform & To persuade. These purposes are distinguishable-both are very often simultaneously present Objectives of the study:

* To study the effectiveness of advertisement of mobile phones. * To analyze & compare the consumers attitude towards advertisement regarding mobile phones. * To know the buying behaviour of the consumers with regard to the advertisement. * To show the true values of the advertisement regarding mobile phones. Statement of the...
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