Table of content • The evolution of Diesel’s identity page 3 • The analysis of both brands: Diesel & StyleLab page 6 • D-Diesel and StyleLab: How closely should they be associate in the mind of consumer? page 10 • Three possible branding strategy for the StyleLab brand and their variants page 12 • Diesel: a continuous evolution since 1978 to the present page 14 • References page 17 2 1.1 The evolution of Diesel identity The fashion industry is very complicated‚ large and ever evolving as taste and preference
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challenge to the Modern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carry out the promotional activities in unique way. BIG BAZAAR has maintained that uniqueness & has succeeded in attracting customers. The promotional activity of the company‚ which famous as Less Price than others as it says ‘Nobody Sells Cheaper and Better!’ is made its place in minds of customer. As the competition is becoming stiff in the
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and cloths or they could be acquired needs which are learnt in response to an individual’s culture or surroundings e.g need for affection‚ self esteem or prestige. The above mentioned horticultural products are food products that satisfy needs in the first level of Maslow’s hierarchy of needs i.e the physiological needs. Moreover‚ through the right packaging and promotion of these products‚ the acquired needs will be satisfied. THE PROMOTIONAL STRATEGIES BASED ON THESE NEEDS Organizations use
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ability‚ all of which are traits that are vital for effective business management. I posses strong team-working skills‚ am able to work individually or as part of a group‚ and have excellent organisational skills that I have gained through my academic and work experience. I consider my key strengths to be; an ability to make analytical judgements‚ people management‚ making decisions‚ assessing business situations and identifying important points. I have excellent interpersonal skills which allow me to
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Promotional Strategy of Tiger Energy Drink * Promotion: Promotion means creating a value to the customer. Tiger energy drink is using promotion to clearly and persuasively communicate their values to the customers. Producing product‚ pricing attractively and confirm availability to the customer are not only works for the Tiger energy drink‚ they also do promotional strategies to create more customers perception and values. * Promotional mix: The Tiger energy drink is using promotional mix
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Jack Nguyen Ap Art History 20th‚ August 2015 AP Art History: As Above‚ So Below by Rudy Rucker In the extraordinary and fictional novel‚ As Above‚ So Below‚ Rudy Rucker exquisitely used the very little-known historical facts and paintings left behind by the renown painter‚ Peter Bruegel‚ to create a lasting depiction of this Flemish painter and his works of art. Peter Bruegel was a Flemish painter who existed during the 16th century of Europe‚ near the end of the Renaissance era. Bruegel was a successful
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fragrance houses in the world that is deeply rooted in modern Arabian opulence‚ uses some types of promotional methods to promote for their perfumes. These types are: 1- Gift with purchase: The “gift with purchase” is a very common promotional technique. It is also known as a “premium promotion” in that the customer gets something in addition to the main purchase. This type of promotion is widely used for luxury perfumes. 2- Magazines ads : The company promote for the newest product in the
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great contribution for the line development process which was much more structured after the VP’s arrival and helped the Company to further develop collections that were more in tune with the evolution of the market. The new arrivals of Professionals were acquired to define and implement existing‚ new and advanced (sales) strategies. Managing 5 product lines in One Central Organization Over time five different product lines proved to be too complex as smaller lines were dedicated less attention
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FA L L 2 0 1 1 V O L . 5 3 N O. 1 Christopher B. Bingham‚ Kathleen M. Eisenhardt and Nathan R. Furr Which Strategy When? REPRINT NUMBER 53110 Downloaded by TEMBA Class of 2015 on 7/22/2014. University of Texas at Austin Copy Services‚ Huseyin Tanriverdi‚ Summer 2014 S T R AT E G Y Which StrategyWhen? Just when you think you have settled on the right strategy‚ you may need to change. By understanding the particular circumstances and forces shaping your company’s competitive
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few of journals and articles previewed to gain and understand on ‘The Impact of Promotional Strategies on Sales Performance of Nestlé. In analyzing the introduction‚ the researcher is focusing on the following aspect such as background of study‚ problem statement‚ researcher objectives‚ researcher questions‚ significance of study and also the organization of chapters. 1.2 Problems Statement Promotion strategy includes of planning‚ implementing and controlling of communication from an organization
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