Promotional Methods Used by Amouge Perfume Company.

Topics: Online shopping, Retailing, Electronic commerce Pages: 4 (1304 words) Published: October 6, 2012
AMOUAGE, one of the leading luxury fragrance houses in the world that is deeply rooted in modern Arabian opulence, uses some types of promotional methods to promote for their perfumes. These types are: 1- Gift with purchase:

The “gift with purchase” is a very common promotional technique. It is also known as a “premium promotion” in that the customer gets something in addition to the main purchase. This type of promotion is widely used for luxury perfumes.

2- Magazines ads :
The company promote for the newest product in the local magazine.

3- Online selling :
The company sells their product throw their website and other websites such as yahoo shopping and bizrate.

4- Distributing perfumes sample:
They distribute for their customer some small samples of perfumes to try them.

Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. It is a form of electronic commerce. The process is called business-to-consumer (B2C) online shopping. There are three advantages of online selling these are:

1- Convenience:
Online stores are usually available 24 hours a day, and many consumers have Internet access both at work and at home. Other establishments such as internet cafes and schools provide access as well. A visit to a conventional retail store requires travel and must take place during business hours. The customers can buy any type of perfumes that they prefer at any time they want. Some online websites sometimes offer discounts on special products if you purchase from the website. 2- Information and reviews:

Online stores must describe products for sale with text, photos, and multimedia files, whereas in a physical retail store, the actual product and the manufacturer's packaging will be available for direct inspection (which might involve a test drive, fitting, or other experimentation). Some online stores provide or link to...
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