Kathleen J Wk5 Compare and Contrast Ess
Rough Draft
Kathleen Jacobie
COM170
11/3/2014
Laura L. Dorsey
Online vs. Brick-and-Mortar Shopping
Two of the options we have are to shop online, or go to a brick and mortar store to do our purchasing. The two offer great sales and promotions along with selections from which we can choose. Although online shopping and brick and mortar may seem similar; however, both differ in pricing, convenience, and selection. Discounts are offered both online and in store, that makes it easy for the buyer to purchase products at lower prices. The individual, who chooses to buy in-store, has certain shopping hours in order to receive a discount or closeout price. The online customer needs to have a promotional code in order to get the best deals. Online stores also offer free shipping to get the customer to buy online. The customer will save money no matter how they decide to buy because both options offer ways to save money. The downfall with shopping online is the consumer has to wait for the product to arrive and to pay the shipping costs. The customer pays for shipping in the form of filling up his or her gas tank to drive to the store. The shipping cost is about the same if not more than if the individual drove to the store to purchase the product. If consumers discover that the item they have already purchased is offered at a lower price later on they will return it and repurchase it. Two benefits from shopping in-store are getting out of the house and physical activity from walking around a store. Another benefit for shoppers is the instant satisfaction of taking purchased items home instead of waiting for the products to be shipped. Shopping in a store allows people to try on clothes, test out a couch or chair to see if it is comfortable, or watch a television to see how clear the picture is. These are aspects of in-store shopping that people enjoy and are willing to overlook the inconveniences because of them. Whether you prefer to buy online
Kathleen Jacobie
COM170
11/3/2014
Laura L. Dorsey
Online vs. Brick-and-Mortar Shopping
Two of the options we have are to shop online, or go to a brick and mortar store to do our purchasing. The two offer great sales and promotions along with selections from which we can choose. Although online shopping and brick and mortar may seem similar; however, both differ in pricing, convenience, and selection. Discounts are offered both online and in store, that makes it easy for the buyer to purchase products at lower prices. The individual, who chooses to buy in-store, has certain shopping hours in order to receive a discount or closeout price. The online customer needs to have a promotional code in order to get the best deals. Online stores also offer free shipping to get the customer to buy online. The customer will save money no matter how they decide to buy because both options offer ways to save money. The downfall with shopping online is the consumer has to wait for the product to arrive and to pay the shipping costs. The customer pays for shipping in the form of filling up his or her gas tank to drive to the store. The shipping cost is about the same if not more than if the individual drove to the store to purchase the product. If consumers discover that the item they have already purchased is offered at a lower price later on they will return it and repurchase it. Two benefits from shopping in-store are getting out of the house and physical activity from walking around a store. Another benefit for shoppers is the instant satisfaction of taking purchased items home instead of waiting for the products to be shipped. Shopping in a store allows people to try on clothes, test out a couch or chair to see if it is comfortable, or watch a television to see how clear the picture is. These are aspects of in-store shopping that people enjoy and are willing to overlook the inconveniences because of them. Whether you prefer to buy online