Marketing Communications and Promotional Strategy

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Personal Statement
"Business is the way of the world. Shopping, buying, selling, promoting, discounting, are all business activities and we as individuals are involved with in it some way, every day. It’s a field that I am greatly interested in, and wish to learn more about. Although I have a broad range of interests, I have always been drawn to business management because to me it’s a very exciting environment with lots of demands and challenges. However the thing that excites me the most about business management is the way in can directly and indirectly affect the lives of so many people. I am a forward thinking individual who has drive, ambition and ability, all of which are traits that are vital for effective business management. I posses strong team-working skills, am able to work individually or as part of a group, and have excellent organisational skills that I have gained through my academic and work experience. I consider my key strengths to be; an ability to make analytical judgements, people management, making decisions, assessing business situations and identifying important points. I have excellent interpersonal skills which allow me to relay business information clearly to my target audience, and can prepare well thought out, crisp presentations for both individuals or groups.

At present I am studying for my A levels at college, and what I’ve noticed about myself is that the more I have studied this subject, the more my interest in it has grown. I’ve discovered that it’s more than just management, it’s about ensuring that a customers' experience is nothing other than exceptional, while motivating a team of employees to effectively deliver the following responsibilities: exceptional customer service, building and maintaining a loyal customer base, coaching & guiding customers on product knowledge and application, calling clients for follow-ups, organising events, handling the arrival of new merchandise, and working as a team to meet...
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