Marketing Strategies

Topics: Marketing, Marketing management, The Stage Pages: 2 (544 words) Published: February 16, 2013
Marketing strategies

Marketing strategies are not effective and they are just a fad for different organizations. Agree/Disagree Sultan Lashari

In statement Marketing strategies are not effective and they are just a fad does not fit in the parameters of agreeable statement; it forces us to consider the health of the statement in terms of profit impact of marketing strategy. Marketing strategy many have its share of setbacks in the marketing moves if that is given the status “not being effective”. It does not mean holding back growth. Companies often desire a balanced product portfolio. [ (Kotler) ] To treat marketing strategy as just a fad is on the wrong basis, because the strategy changes in terms of several key strategic factors that can be explored to make changes of the situation. The term fad is a product life cycle type and a fad curve represents quick popularity and a sudden decline and extended fad except that residual sales at a fraction of earlier sales after the initial success . A sophisticated marketing planner must be able to ask the right questions and planning strategy must relate to the problem of building right kind of approach which is nothing but a path way to achieve the desired end in competitive market environment. [ (Forsyth) ] In order that marketing strategy is shaped to win-win situation that is to be termed effective, it must see that marketing strategy is devise around the stage, a particular product is in the product life cycle which has a typical pattern from traditional, boom or classic, fad, extended fad, seasonal or fashion, revival or nostalgia and bust. In fad time, sales look like: FAD


In devising marketing strategy, we must keep in mind that it can only be considered effective if we do not disregard the basic fact that product promotion has a direct bearing to the stage a product is at in the product life cycle. Formulating and implementing marketing strategy is a distinct decision-making...
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