"Explain Primary Techniques Of Below The Line Promotion How Are They Used In An Integrated Promotional Strategy For A Business Or Product" Essays and Research Papers

  • Explain Primary Techniques Of Below The Line Promotion How Are They Used In An Integrated Promotional Strategy For A Business Or Product

    SCHOOL BUSINESS DEPARTMENT BTEC NATIONAL DIPLOMA IN BUSINESS UNIT 9: CREATIVE PRODUCT PROMOTION Assignment Brief Title: Creative product promotion Date set : 23TH April 2015 Handing Dates : 30 TH JUNE 2015 Learning Outcomes On completion of this unit a learner should: 1. Know the constituents of the promotional mix 2. Understand the role of promotion within the marketing mix 3. Understand the role of advertising agencies and the media 4. Be able to create a simple promotional campaign...

    Advertising, Marketing, Marketing management 1480  Words | 6  Pages

  • Advertising and promotion in business

    marketing communications P1.1 Explain the communication process that applies to advertising and promotion. 1. Internal and external factors influencing the behavior of consumers of your client have been explained clearly, including the following: (a) Demographics (b) Psychographics (c) Lifestyle 2. External factors influencing the behavior of consumers of your client have been explained clearly, including the following: (a) Cultural (b) Social (c) Environmental 3. How these factors influence...

    Advertising, Advertising agency, Data Protection Act 1998 829  Words | 4  Pages

  • Assignment Brief 3 Unit 4 Mktg Princs Hnd Business Revld121212 (2)

    PRINCIPLES HND BUSINESS BTEC UNIT 4 ASSIGNMENT THREE Assessor / Tutor: John Oakshott Interim assignment: Individual feedback and guidance will be given for draft work. Final assignment: To be submitted to johnoakshott@mrcollege.ac.uk by 7.1.2013 Brief: With reference to the marketing mixes for two different segments in consumer markets explain how products are developed, distribution is arranged, prices are set and promotional activity is integrated. (L.O – 4.1, L.O...

    Management, Marketing, Marketing mix 686  Words | 3  Pages

  • Promotional Strategies

    Business Research Methodology TOP-10 Promotional STRATEGIES Of Business Schools A research conducted by: - Shaliendra Kumar Siddhanth Jain Vaibhav Kapil Puneet Bhandari Vivek Kumar Contents 1). Selecting and formulation research topic 2). Research design and plan 3). Experimental Design 4). Sampling and sampling strategy or plan 5). Measurement and scaling techniques 6). Data Collection methods and techniques...

    Coca-Cola, Marketing, Methodology 931  Words | 6  Pages

  • Techniques Are Used to Market Products

    Describe how marketing techniques are used to market products in these 2 organizations. A definition of marketing : The management process through which services move from concept to the customer. It includes the four elements called the 4 P's of marketing: 1. Product - identification, selection and development. 2. Price - determination of its price. 3. Place - selection of a distribution channel to reach the customer. 4. Promotion - development and implementation of a promotional strategy. ...

    Competitor analysis, Consultative selling, Customer service 685  Words | 3  Pages

  • Promotion Strategies

    characterize mass media's and telemarketing's role as part of the promotional mix, who pays for them, and how they are perceived by consumers with regards to their objectivity. I will also explain how traditional Word-of-Mouth works and round up the assignment discussing "buzz" advertising. First, let's discuss television mass media's role in the promotional mix. Mass media's (television, radio, magazines, etc) role in the promotional mix is advertising. In particular, television commercial advertising...

    Advertising, Marketing, Promotion 1500  Words | 5  Pages

  • Advertising and Promotion in Business

    apply appropriate methods/techniques • • • • • • • • • • • • • • • • • • • • • • • a range of methods and techniques have been applied a range of sources of information used the selection of methods and techniques/sources justified the design of methods/techniques justified complex information/data have been synthesised and processed appropriate learning methods/techniques applied appropriate structure and approach has been used logical and coherent arguments...

    Breakfast cereal, Corn flakes, Creativity 1208  Words | 14  Pages

  • Advertising and Promotion Assignment: Identifying Separate Tasks

    Student assignment guidelines for HNC Advertising & Promotion in Business – Unit 18 • The essential parts of the assignment are : Title page Table of contents Introduction Main body of the assignment clearly identifying the separate tasks Conclusions and recommendations References Appendix (only if relevant and necessary) • Complete your report in 3000 10% tolerance. Show your word count at the end. Word count excludes title page, table of contents, reference pages appendices and...

    Advertising agency, Creativity, John Harvey Kellogg 1377  Words | 13  Pages

  • Below The Line Promotion

    PROMOTION By Pablo González, Javier Uranga and Miguel Larrea ABOVE THE LINE PROMOTION  Above the line promotions use mass media methods. This types of promotion focuses on advertising to a large audience. For example; television, cinema advertising, online media… etc Media Advantages Disadvantages Television -Huge audiences reached. -Products can be demonstrated. -Some viewers avoid TV adverts. Very expensive. Newspaper and magazines -Relatively cheap. -Reader can refer back. -Rival...

    Advertising, Business, Marketing 849  Words | 7  Pages

  • kfc, business analysis

    LETTER OF TRANSMITTAL Subject: Submission Letter of Project Report. Dear Sir, We are students of the BUS 101 course (Introduction to Business). As a requirement of your course BUS 101, we have prepared this project report on “KFC”. We would like to thank you for letting us work on the project, which enhanced our understanding of the subject matters through analysis and reporting. Since we worked in a group to prepare this report, it also gave us the opportunity to develop our teamwork...

    Advertising, KFC, Marketing 2338  Words | 7  Pages

  • Advertising and Promotion

    1. Assess the role of below-the- line techniques and how they are used for Beryl’s. You should: * Illustrate using a mind map to differentiate between characteristics and objectives of four below-the-line promotional techniques (3.1) Advertising can be typically be grouped into two categories: above-the-line and below-the-line advertising. Below-the-line advertising is typically conducted by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are...

    Advertising, Business, Direct marketing 1728  Words | 5  Pages

  • Below the Line Promotions

    ------------------------------------------------- Below the line promotional Activities BTL sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having short duration. It is efficient and cost-effective for targeting a limited and specific group. It uses less conventional methods than the usual ATL channels of advertising, typically focusing on direct means of communication, most commonly direct mail and e-mail, often using highly targeted lists of...

    Advertising, Boss, Brand 2048  Words | 7  Pages

  • P1 - Describe How Marketing Techniques Are Used to Market Products in Two Organisations’

    - describe how marketing techniques are used to market products in two organisations’ Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves. However, marketing can be separated into submarkets – Business to Consumer marketing and Business to Business marketing...

    Business, Business-to-business, Business-to-consumer 1346  Words | 5  Pages

  • Integrated Marketing Communications (Imc) and Customer Satisfaction Strategy

    Integrated Marketing Communications (IMC) and Customer Satisfaction Strategy For The Alpha & Omega Medical Company MKT 500 Marketing Management Week 8 Assignment # 4 By ...

    Advertising, Customer, Customer satisfaction 1231  Words | 5  Pages

  • Promotional Strategy

    PROMOTIONAL STRATEGY There are various ways to communicate with potential customers. Promotional strategy includes a mix of advertising, publicity, sales promotions, personal selling, and public relations. Each component of the promotional mix plays a role in your effort to have potential customers learn about your business and buy your goods or services. Your promotional strategy must address the who, what, when, where, and how much money to spend. The "Who" of Your Promotional Strategy ...

    Marketing, Promotion, Radio 1740  Words | 5  Pages

  • Stp Strategy of Cadbury

    process through which people get what they need and want through a process of exchange which satisfy both individual and organization goal. According to AMA - “Marketing Management is a process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfies both individual and organizational objectives”.According to diversified profiles of consumer which includes different educational background, level of affluence, life...

    City, Ecology, Marketing 1434  Words | 4  Pages

  • Integrated Marketing Communications

    Introduction to Integrated Marketing Communications An Integrated Marketing Communications program is based on the foundation provided by the communication model. IMC programs have been described in several ways; the consensus is to define them as follows: Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal...

    Advertising, Communication, Marketing 1463  Words | 6  Pages

  • A Communications Framework to Evaluate Sales Promotion Strategy

    1.0 Introduction Sales promotion was largely considered to be a tactical marketing tool in the past, mainly concerned for providing short-term incentives to encourage consumers to purchase/sale of a product or service. However, with the advent of loyalty programs and other sales promotional techniques aimed at brand loyalty thus repeat purchases, sales promotion practitioners have attempted to reposition their discipline due to the increased, intense, competitive environment that many organisations...

    Brand, Consumer protection, Marketing 1597  Words | 5  Pages

  • Advertising and Promotion Essay 5

    Q1.What is IMC and what are the main drivers of IMC? Explain the various benefits of IMC? Ans. IMC (Integrated Marketing Communications) Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO),...

    Advertising, Affiliate marketing, Marketing 1665  Words | 6  Pages

  • Company's Marketing Strategy

    Company's marketing strategy MARKETING MIX FOR COMPETITIVE ADVANTAGE: Marketing program or plan is required to achieve the company's desired objectives. The four ps of effective marketing min strategy was developed by McCarthy namely the four ps product price, promotion and place. Four ps consist of numerous decisions on the min of marketing tools to USE. International companies like NIVEA FOR MEN must decide how much to adopt their marketing strategy like Four PS to local and international conditions...

    Marketing, Marketing mix, Marketing plan 1778  Words | 6  Pages

  • Promotion Mix

    1. Introduction Promotion is the marketing term used to describe all marketing communications activities. Integration of all the elements of promotion mix is necessary to meet the information requirements of all target customers. This simply means that the promotion mix is not designed to satisfy only the prospective buyer or only the regular buyer. Some elements of the mix may be aimed at the target customer who is unaware of the product, while others may be aimed at potential customers who are...

    Marketing, Promotion, Promotion and marketing communications 758  Words | 5  Pages

  • Pricing Strategies

    Written Assignment 5 Pricing Strategies One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning. Pricing also affects other marketing mix elements as well, such as product features, channel decisions, and promotion. A pricing strategy is a course of action designed to achieve pricing objectives. This strategy helps marketers set prices. There are many ways to price a product. The following, figure 1.1...

    Business, Customer service, Marketing 1718  Words | 7  Pages

  • How to Make a Marketing Plan

    2. Explain why you are in business, both personal and business goals. 3. Review business goals and objectives as well as specific strategies to reach them. Introduction of the Product/Service Identify each service and product that will be sold. Describe it in detail and explain how it fits into the market. 1. For products, identify in terms of name, trademark, color, shape, and other characteristic, including packaging and labeling. 2. Differentiate the products/services in terms of how it fits...

    Distribution, Management, Marketing 689  Words | 3  Pages

  • Business Strategy

    competitor, to try and explain the business performance. | | Guidelines for the assignment * Brief introduction of your firm and division. * Draw a value chain of your division/company.(as next best choice generic chain will do) Enlist all the activities under the relevant primary and support functions. * Show how each activity is being pursued now, and also differently over time, by your firm.(OR if comparison is not over time but with a competitor’s value chain, show how they perform it...

    Cloud computing, Management, Marketing 1364  Words | 5  Pages

  • Publicity Strategy Used by the Dot in Bukidnon

    Bujidnon State University College of Community Education and Industrial Technology Promotional Tools of the Department of Tourism on Natural Tourist Spots in Bukidnon Agpaoa, Eron Sablayan, Syjane Ledama, Renei Joy Chapter 1 The Problem Introduction Promotional tool is defined as a communication link between sellers and buyers for the purpose of influencing, informing...

    Marketing, Promotion, Sales 1402  Words | 6  Pages

  • The Promotional Strategies of Smart and Globe: A Student's Perspective

    customers. In business, it is important to use various and innovative promotional strategies to expand the demand of your product and to earn more consumers. It is one of the main things a business or a company must do to keep on working. There are 3 different ways to promote a product: to show information to consumers as well as others; to increase the demand; and change the product. Any use of those three is called the promotional strategy. Considering that competition in the business field is continuously...

    GSM, Mobile network operator, Mobile phone 1841  Words | 7  Pages

  • Place & Promotion Strategy

    Appropriate Place & Promotion Strategy Developing a strategic marketing plan should include the appropriate place and promotional strategy to ensure that what goes on behind the scenes positively impacts the view the consumer has on the product for long-term sustainability. A keen awareness of the marketplace and customer need is essential to ensuring the appropriate amount of advertising is conducted to distribute product. Having a sound marketing strategy in place ensures that marketing objectives...

    Consultative selling, Customer service, Health care 1254  Words | 4  Pages

  • P1- Describe how marketing techniques are used to market products in two organisations

    Describe how marketing techniques are used to market products in two organisations In this task I will describe how marketing techniques are used to market products in two different organisations in this case NHS and Nike. NHS The NHS was found by Aneurin Bevan on the 5th of July 1948 when he opened the Park hospital in Manchester; his ambition was to break a high standard of healthcare to everyone. This gave the opportunity for doctors, nurses etc. to be together and provide a service which...

    Athletic shoe, Business, Customer service 1263  Words | 4  Pages

  • Marketing Strategies

    CHAPTER 8: Marketing strategies CHAPTER SUMMARY Summary (CHAPTER 8: Marketing strategies, page 211) • The marketing mix consists of four major elements: product, price, promotion and place. • Combined with these four Ps are people, processes and physical evidence to create the extended marketing mix. • Together, these seven Ps make up the strategies of marketing and become the centrepiece of the marketing plan. • The main goal of a marketing manager is to develop and maintain a marketing...

    Distribution, Marketing, Marketing management 1763  Words | 6  Pages

  • Marketing and Integrated Brand Promotion

    INDIVIDUAL WRITTEN REPORT ON INTEGRATED MARKETING COMMUNICATION Table of Contents 1. Introduction The purpose of the essay is to explore integrated marketing communications (IMC), its definitions and issues, and the importance of a target audience within IMC. It also demonstrates the perspectives of integrated brand promotion and the comparison between integrated marketing communications and integrated brand promotion (IBP). All these elements...

    Advertising, Audience, Marketing 1165  Words | 6  Pages

  • Promotion Strategies

    INTRODUCTION Promotion has been defined as the co-ordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.(Ray,1982) Promotion is an important part of any marketing strategy. You can have the best product or service out there, but unless you promote it successfully, no one will know about it. There are three basic types of promotional strategies a push strategy, a pull strategy or a combination of the two...

    Advertising, Detergent, Marketing 1096  Words | 4  Pages

  • A Report on the Product/Services/Promotional Strategies of Coca Cola

    A Report on the Product/Services/Promotional Strategies By Monica L.L. Davids For Mr. Mike Walsh HR351 Principles of Marketing 30 January 2011 Abstract The internet today has become the default source of information. This has brought a drastic change in the marketing and service policy of businesses. Websites make it very convenient to place all the information the company wants to provide in one place and easily accessible to all parts of the globe. Today the genuineness of the businesses...

    Coca-Cola, Coffee, Drink 1415  Words | 5  Pages

  • Advertising and Promotion Assignment

    advertisers; triangle of dependence; types of agency (full service, à la carte, specialist agencies, media independents, hot shops and boutiques, media sales houses); other supporting services (public relations (PR), sales promotion, marketing research) Regulation of promotion: Consumer Protection From Unfair Trading Regulations, Sale of Goods Act, Supply of Goods and Services Act, Distance Selling Regulations, Consumer Credit Act, Data Protection Act; statutory authorities (Trading Standards...

    Advertising, Brand, Branding 600  Words | 3  Pages

  • P1: Describe How Marketing Techniques Are Used to Market Products in Two Organisations

    P1: Describe how marketing techniques are used to market products in two organisations Tesco: Growth Strategy Tesco has a well established and reliable strategy for growth, which has allowed them to strengthen their business and drive expansion into new markets. The underlying principle for the strategy is to expand the range of business to allow them to deliver strong sustainable long-term growth by following the customers into large expanding markets such as financial services, non-food and...

    Business, Constraint, Management 1763  Words | 5  Pages

  • How models, techniques and methods constructed or borrowed from Economic Theory or other Sciences respectively are used.

    Two of the primary tasks in the world of Economics are prediction and evaluation. This assignment illustrates, at a rudimentary level, how models, techniques and methods constructed or borrowed from Economic Theory or other Sciences respectively are used to help accomplish these tasks. To do so, we consider a standard theoretical model of consumer choices in an economy in which the only activity is the exchange of goods.         Due to the above-mentioned we can say that the most powerful technique...

    Econometrics, Economics, Forecasting 1445  Words | 6  Pages

  • Business level 3

    – Describe the promotional mix used in two selected organisations for a selected product/service. (Xbox and Apple iPhone) What is promotional mix: Promotional mix Using several different types of communication to support marketing goals which include Advertising, Personal selling, Publicity, and Sales promotions. Marketers to help choose these different types of marketing a firm reach its goals. Furthermore the promotional mix is a combination of methods that are used for a product or service in...

    Consultative selling, Marketing, Marketing mix 1386  Words | 6  Pages

  • Essay on Theoretical Understanding and Practical Application of Advertising and Promotion in Business

    BTEC HNC Certificate in Business (QCF) Assignment Title: Essay on Theoretical Understanding and Practical Application of Advertising and Promotion in Business Unit Code: Y/601/1000 By Ivanka Davidova Task 1: The Scope of Marketing Communications 1.1 Explain the marketing communication process that applies to the advertising and promotion of business. In order to explain how marketing communication process effects on the advertising and promotion of business, let’s briefly review the...

    Advertising, Advertising agency, Communication 1438  Words | 6  Pages

  • Business Studies Notes

    activities designed to plan, price, promote and distribute products to potential customers – identifying, satisfying, exchanging & communicating. 25% of indicative time The focus of this topic is the main elements involved in the development and implementation of successful marketing strategies. | Outcomes The student: H1 critically analyses the role of business in Australia and globally H2 evaluates management strategies in response to changes in internal and external influences ...

    Advertising, Business, Distribution 1742  Words | 7  Pages

  • Promotional Mix

    UNIT 9: Creative Product Promotion You are on work experience with large marketing consultant and have been asked to investigate some marketing/promotion situations as part of a research project they are working on. Carry out the following tasks for them and present your research in a professional report Task 1 (P1) Describe the promotional mix used by two selected organisations for a selected product/service. Use a high street retailer of your choice and a business of your choice, which...

    Advertising, Cellular network, IPhone 1250  Words | 6  Pages

  • Assignment 2 Marketing Products

    Assignment 2: Marketing Products Comfort Cakes by Rodney Rodney Smith MKT 500 – Marketing Management Professor Carrie Colbert May 2, 2013 Discuss the type of product the company will offer and identify its primary characteristics. My company Comfort Cakes by Rodney would specialize in making cakes for events such as birthdays, weddings, anniversaries and other special events. The main specialty that it would offer is the wide range of tastes and designs which may be unknown to the...

    Business, Cake, Consultative selling 900  Words | 3  Pages

  • Promotional Activities Task Sheet

    Applied A2 level Business Vocational Unit 10 Unit Title PROMOTIONAL ACTIVITIES How you will be assessed | * You need to acquire core knowledge of how businesses combine promotional activities, such as advertising and personal selling, into a promotional mix and of how these choices are vital to the success of a promotional campaign. * You will need to consider how promotional activities are designed to alter customer attitudes, and investigate how the cost of promotional activities affects...

    1918, 1955, 1967 809  Words | 3  Pages

  • Sales Promotion

    Sales Promotion Whereas advertising gives a reason to buy, Sales Promotion gives an incentive to buy Introduction It is part of the Marketing spend of all companies and these days Sales Promotion spends in many companies exceed that of the ad spends . Consists of media and non-media marketing communications employed for a predetermined, limited time to stimulate trial, increase consumer demand, or improve product availability. Sales promotion is a specific item amongst your marketing instruments...

    Advertising, Brand, Graphic design 643  Words | 4  Pages

  • Promotional Strategies

    "How do I get my product/service out there?" This is a question that many people who plan to begin their own businesses, or even larger companies who have already established a name for themselves, frequently ask. Your product or service may be the latest and greatest on the market today, but that doesn't help you if no one knows it exists. You need to find someway to make yourself and your product known. That is where promotion comes into play. But what exactly is promotion? Well, www.dictionary...

    Nintendo, Nintendo 64, Nintendo Entertainment System 1588  Words | 5  Pages

  • Marketing Strategy and Types of Strategies

    Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market...

    Dominance, Market segmentation, Marketing 2138  Words | 7  Pages

  • BUS508 Assignment 3 Promotional And Advertising Strategies 2015

     Promotional and Advertising Strategies By Angarag Ganbold Strayer University BUS 508 Contemporary Business To Dr. Mulugeta Dessie March 9, 2015 Promotional and Advertising Strategies Promotion and marketing are among the most essential market mix features or elements. Market mix involves different strategies commonly known as the 4P’s: product, price, place and promotion. The key motive of promotion is to increase clients’ awareness of a brand or a project increase brand loyalty and generating...

    Advertising, Marketing, Marketing mix 1996  Words | 9  Pages

  • Sales Promotion Techniques

    always encourage certain consumers to take action, such as trying out a new product. Sometimes marketers must also use other promotional methods along with advertising. A sales promotion is a promotional method that uses short-term techniques to build awareness and encourage consumers to purchase a product. Sales promotions are specifically designed to persuade a consumer to act in response. The main factors of sales promotion apart are that it involves a short-term value offer and the consumer must...

    Coproduct, Distribution, Marketing 989  Words | 4  Pages

  • Diversification Strategies

    Abstract Diversification is a form of corporate strategy to increase profitability of a company through greater sales volume obtained from new products and new markets. Diversification strategies are used to expand firms' operations by adding markets, products, services, or stages of production to the existing business. I will be discussing diversification strategies of Johnson & Johnson who have benefited from diversification and National Semiconductors Company which was not able to succeed...

    Business, Janssen Pharmaceutica, Johnson & Johnson 1378  Words | 5  Pages

  • Marketing Techniques Used in Marketin Products in Barclays Plc and Diabetes Uk

    describe the marketing techniques used to market products in Barclays Plc and in Diabetes UK as well as their main activities. (1a)BARCLAYS PLC Sector by activity Barclays is a global profit making service provider that offers retail and commercial banking,corporate and investment banking,credit cards,wealth and investment management to over 50 countries worldwide. (1b) DIABETES UK Sector by activity Diabetes UK is the largest charity organisation in the UK that provides products and services such...

    Barclays, Credit card, Marketing 1846  Words | 6  Pages

  • Integrated Product Development Concepts

    INTRODUCTION The design of the product to be manufactured and the specification of which manufacturing process to adopt are critical considerations for the productions and operations managers (Banjoko, 2009). Product and process technology is rapidly evolving. Competition is becoming more and more globally based. Customers are emphasizing improved quality and reliability, but reduced defense spending requires an emphasis on value and affordability. This dynamic and challenging environment requires...

    Idea, Innovation, Management 2322  Words | 7  Pages

  • To What Extent Unethical Marketing Technique Could Damage the Sustainable Business Enivironment

    unethical marketing techniques could damage the sustainable business environment. Discuss. Marketing is like a double-edged sword, if it is adopted properly, it will give profits to a company; however, if it is used inadequately, it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products being recognized...

    Advertising, Brand, Business ethics 2661  Words | 7  Pages

  • Sales Promotion

    SALES PROMOTION SALES PROMOTION PERSONAL SELLING PERSONAL SELLING Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques. Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques...

    Advertising, Communication, Display advertising 1184  Words | 6  Pages

  • Pricing Strategy

    Pricing is the process of determining what a company will receive in exchange for its products. Pricing factors are manufacturing cost, market place, competition, market condition, and quality of product. Pricing is also a key variable in microeconomic price allocation theory. Pricing is a fundamental aspect of financial modeling and is one of the four Ps of the marketing mix. The other three aspects are product, promotion, and place. Price is the only revenue generating element amongst the four Ps, the...

    Competition, Cost, Marketing 1449  Words | 4  Pages

  • Applying the Elements of a Contract in Business Situations

    mixes for two segments in the consumer market, it is intended to use a food product which is entering a competitive UK market. In this case, it is intended to concentrate on two diverse products: 1. Low salt and fat cheddar (blocks) 2. Handy sealed multi packs each containing 5 long thin strips of cheddar The benefits and drawbacks attached to cheese consumption must be known to enable the marketers to develop a strategy: 1. Nutrition 2. Cavity Prevention 3. Cancer Prevention 4. Weight...

    Business-to-business, Business-to-consumer, Marketing 2022  Words | 6  Pages

  • P1/P2 Creative Product Promotion Describe the Promotional Mix Used by Two Selected Organisations for a Selected Product/Service

    (a) Describe the promotional mix used by two selected organisations for a selected product/service. Coca-Cola Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta, Georgia, The CocaCola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and produces nearly 400 brands. www.coca-cola.co.uk/about-us/introducing-our-business.html Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacob’s...

    Advertising, Coca-Cola, John Pemberton 1379  Words | 5  Pages

  • Sales Management Marketing Mix and Entry Strategies

    A promotional strategy is essential for any business in entering a new market. The promotional strategy will aim to direct the promotional activities in line with the business’ overall company aim. It is effective to adopt an integrated marketing strategy where all elements of marketing are in line with the organisations wider strategy and to take a market orientated approach (Jobber and Lancaster, 2003) QKC will have differing aims in the short, medium and long term and the promotional strategies...

    Consultative selling, Marketing, Marketing strategy 2393  Words | 7  Pages

  • Promotional Mix

    PROMOTIONAL MIX STRATERGIES FOLLOWED AT BIG BAZAR What is Promotional Mix? In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix. It is the coordination of marketing activities which includes publicity, sales promotion, advertising, direct marketing and personal selling. It is a coordination of activities that you will perform to directly interact with your customers...

    Advertising, Marketing, Online shopping 1720  Words | 10  Pages

  • Maggi Strategy Planning

    required to follow below instructions: • Recommend appropriate one-year marketing plan of one brand of the chosen company. • Determine your assumption of marketing objectives, human resource objectives and financial objectives. • Make sure that the marketing plan is suitable with the product’s target market. II. Marketing plan guideline 1. Executive Summary (1 page) 2. Situation Analysis: Market Summary • Market Growth (1-2 pages) Explain market and segment...

    Management, Marketing, Marketing management 1047  Words | 5  Pages

  • Pricing Strategy and Channel Distribution

    Marketing Plan – Pricing Strategy and Channel Distribution Lisa S Carey Marketing Management – MKT 500 February 13, 2011 Instructor: Dr. Keith C. Jones Marketing Plan – Pricing Strategy and Channel Distribution for the Note Phone 1. Determine and discuss a pricing strategy (Penetration or Skimming). Pricing is an important strategic issue because it is related to product positioning and furthermore, pricing affects other marketing mix elements such as product features, channel decisions...

    Business ethics, Competition, Distribution 1919  Words | 5  Pages

  • MKT301 The Marketing Mix Promotions CASE

     Trident University International MKT301 Summer 2014 Module Four Select TWO products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an appropriate promotions strategy for both them.  In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different. AIRLINE FLIGHTS CARBONATED SOFT DRINKS BREAKFAST CEREALS EXERCISE EQUIPMENT Dr. Janice Spangenburg 21 March...

    Marketing, Promotion, Sales 789  Words | 5  Pages

  • Explain in detail the concept "marketing mix" and describe how a business determines the emphasis within the marketing mix. including legal and ethical influences

    The marketing mix determines much of a business's sales and will ultimately determine the success or failure of a business. For this reason the marketing mix is the most important element when determining a business' marketing plan. Whilst the marketing plan is based upon many things the marketing mix takes into consideration the factors which influence customer choice. All business' must determine their own marketing plan based upon their own needs and goals of marketing, as a result of this Billabong...

    Marketing, Marketing mix, Marketing plan 2532  Words | 7  Pages

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