Explain Primary Techniques Of Below The Line Promotion How Are They Used In An Integrated Promotional Strategy For A Business Or Product Essays and Term Papers

  • Below the Line Promotions

    ------------------------------------------------- Below the line promotional Activities BTL sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having short duration. It is efficient and cost-effective for targeting a limited and specific group. It uses...

    2048 Words | 7 Pages

  • Below the Line Sales Promotion

    BTL sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having short duration. It is efficient and cost-effective for targeting a limited and specific group. It uses less conventional methods than the usual ATL channels of advertising, typically focusing...

    558 Words | 2 Pages

  • Techniques Are Used to Market Products

    Task 1 Describe how marketing techniques are used to market products in these 2 organizations. A definition of marketing : The management process through which services move from concept to the customer. It includes the four elements called the 4 P's of marketing: 1. Product - identification, selection and...

    685 Words | 3 Pages

  • The Level of promotional strategies used by SMU as perceived by the business freshmen students

    institution to fully achieve that aim but most of us are confused in choosing the right school to study, so all colleges/universities made their marketing strategies to convince or persuade students to study in their institution. According to some professionals, finishing tertiary level gives us a big advantage...

    4882 Words | 28 Pages

  • P1: Describe How Marketing Techniques Are Used to Make Products in Two Organisations.

    P1: Describe how marketing techniques are used to make products in two organisations. Ansoff Growth technique; Below are the four descriptions; • Market Penetration Market Penetration is an existing product to the existing customers. It is increasing revenue, through different ways. For example...

    1162 Words | 3 Pages

  • P1: Describe How Marketing Techniques Are Used to Market Products in Two Organisations

    P1: Describe how marketing techniques are used to market products in two organisations Tesco: Growth Strategy Tesco has a well established and reliable strategy for growth, which has allowed them to strengthen their business and drive expansion into new markets. The underlying principle for the strategy...

    1763 Words | 5 Pages

  • Desrive How Marketing Techniques Are Used to Market Products in Two Organisations

    The main reason I have chosen to do Business at University is due to the high level of experience I have in this subject. I find this area really fascinating as my father owns a business as well, in which I have high interests in. I am currently doing business at college, from which I was inspired to...

    586 Words | 2 Pages

  • P1 – Describe How Marketing Techniques Are Used to Market Products in Two Organisations

    Unit 3 P1 – Describe how marketing techniques are used to market products in two organisations. Marketing Marketing is the social progress. It’s about sales, prices and quality of the products. Marketing concepts: Sales concept – Where product or service is produced and personal selling...

    2351 Words | 9 Pages

  • Describe How Marketing Techniques Are Used to Products in Two Organisations

    Describe how marketing techniques are used to products in two organisations Kellogg’s and Tesco Growth strategies To grow as an organisation Kellogg’s and Tesco will use different strategies. These include diversification where the organisation effectively enters a new market. Tesco have done...

    619 Words | 2 Pages

  • P1 - Describe How Marketing Techniques Are Used to Market Products in Two Organisations’

    P1 - describe how marketing techniques are used to market products in two organisations’ Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer...

    1346 Words | 5 Pages

  • P1- Describe how marketing techniques are used to market products in two organisations

    Describe how marketing techniques are used to market products in two organisations In this task I will describe how marketing techniques are used to market products in two different organisations in this case NHS and Nike. NHS The NHS was found by Aneurin Bevan on the 5th of July 1948 when he opened...

    1263 Words | 4 Pages

  • P1: Describe How Marketing Techniques Are Used to Market Products in Two Organisations

    sector may be the final frontier. Agencies operating in the public domain can use a custom blend of the four Ps—product (or service), place, price, and promotion—as well as other marketing techniques to transform their communications with stakeholders, improve their performance, and demonstrate a positive...

    4162 Words | 15 Pages

  • P1/P2 Creative Product Promotion Describe the Promotional Mix Used by Two Selected Organisations for a Selected Product/Service

    (a) Describe the promotional mix used by two selected organisations for a selected product/service. Coca-Cola Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta, Georgia, The CocaCola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates...

    1379 Words | 5 Pages

  • An Evaluation of the Effectiveness of the Techniques Used by the Business to Plan Production and Product Development.

    the effectiveness of the techniques used by the business to plan production and product development. Walkers will need to plan and develop new products within the market, therefore an evaluation of how effective the techniques used by Walkers to plan production and product development is necessary...

    2857 Words | 9 Pages

  • Describe How Marketing Techniques Are Used to Market Products in Two Organisations Apple

    p1 P1 – Describe how marketing techniques are used to market products in two organisations Apple Growth strategies Marketing penetration A market is the people who purchase a particular product from a business .When Apple is selling a new iphone they will look to market to people who are in to...

    465 Words | 2 Pages

  • Unit 3 P1 How Marketing Techniques Are Used to Market Products

    How marketing techniques are used to market products (P1) Microsoft XBOX 360 and a Rolex Watch Definition of marketing The management process through which goods and services move from a concept to the customer. It consists of four elements called 4P's: (1) identification, selection, and development of...

    628 Words | 2 Pages

  • Samsung Product Promotion Strategy

    Product Strategy The product itself is the core of the brand equity, the design of a product able to fully meet the needs of the consumers, is a prerequisite for success in marketing. The design, manufacture, market, sales, transportation and services of product , contains a strong, powerful and unique...

    1157 Words | 4 Pages

  • Developing Promotional Strategies for Horticultural Products

    horticultural production in Kenya. In this write up, the horticultural products I will focus on are coriander, courgettes, cabbage, kales, spinach, indigenous vegetables like ‘terere’ and ‘managu’, ginger, garlic, tomatoes and onions. These products will be directly sourced from my farm in Kitengela. IDENTIFICATION...

    686 Words | 2 Pages

  • Explain how just in time could be used to manage stock in a manufacturing business.

    ‘pull’ system of production so the order for a good, signals when a product should be manufactured. This system allows there to be low storage costs as spare parts arrive at the factory when they need to be used in the production line, which reduces the storage costs drastically. Just in time works...

    443 Words | 2 Pages

  • Strategies and Promotions for Burger Business

    PROMOTIONAL STRATEGIES * The build-your-own-burger option appeals to nearly two of three diners and 64% say they want to at least customize their burger’s toppings. * Using fresh, never-frozen beef? Let diners know because 51% say that’s important to them. * “aggressive short-term discounting...

    275 Words | 1 Pages