how they are
4. Be able to
1. Explainprimarytechniques of
below the linepromotion and
how they are
used in an
other techniquesused in below
1. Follow an...
aspects of advertising
2.4. Examine ways of working with advertising agencies.
LO3. Understand below-the-linetechniques and how they are (400 words)
3.1. Explainprimarytechniques of below-the-linepromotion and how they are used in an integratedpromotionalstrategy for a business or product...
the ‘Below the Line Tools’ that could be best used for introducing TriSpecs for the business/trade consumers. | |
8. | 3.4 Question 4: Explain to Tri-Specs, Inc how you could manage a campaign for TriSpecs in Malaysia. Suggest appropriate promotionaltechniques, which could be integrated into a...
strategy & programs
developed for a brand or productline.
Information essential for Marketing Plan:
Basically a market plan contains following information:
Market Situational Analysis: Internal analysis external analysis cover assessment of
companies promotion capabilities review of company’s...
2. Prepare an integratedpromotionalstrategy for Beryl’s. You should consider the following:
* Explain the principle and process of campaign management(4.1)
* Combine appropriate techniques into an integrated and cost effective campaign(4.2)
* Present promotional recommendations in...
of working with advertising agencies. | 19 |
Requirement 3 |
P 3.1M3 | Explainprimarytechniques of below-the-line promotion.How are they used in an integratedpromotionalstrategy for a business or product? | 22 |
P 3.2 | Evaluate other techniquesused in below-the-linepromotion. | 24...
-promotion campaigns are developed and implemented.
4. Explainhow companies use public relations to communicate with their publics.
Three of the promotional mix elements (advertising, sales promotion, and public relations) are mass communication tools. Advertising is the first of...
sales on profit and loss, followed by strategy on how to overcome each problem occurred in the sales and how to gain the business profits better.
Personal selling is a promotional method in which one party or salesperson uses skills and techniques for building personal relationships...
emphasised? how intensively it should be used? and how it can be integrated with the other promotional methods?
Decisions on determination of promotion mix take us back to the promotion objectives which must emanate out of the marketing objectives of the firm. A promotionalstrategy aims at...
various types of communication used by marketers?
51. Which promotional tools are available to marketers to use in an integrated marketing communications mix?
52. What are the major objectives of integrated marketing communication?
53. How is a pull IMC strategy different from a push IMC strategy...
a. Explain what you understand by the term - Promotion Mix.
Why is it necessary today to use different media of communication for a campaign?
It is not enough for a business to have good products sold at attractive...
controllable elements of product, promotion, price, and place (distribution), which are used to facilitate exchange in a marketplace. A. promotional mix B. marketing mix C. advertising mix D. IMC mix E. internal exchange environment
18. (p. 10) Prior to the movement to integrated marketing...
perceived by buyers of products and services. Explain these with the use of examples. Explain what is meant be the 3 P’s of marketing communications strategy. With examples, show how each of these strategies can be used together to address different audiences. “Sales Promotions have a strategic role to...
different and the decision to use push or pull strategy determines the
focus on business-to-business marketing or end user consumer marketing. (Ibid)
Measuring promotional results
When measuring promotional results it can be difficult to differentiate between the effect of
promotion and the other...
The scope of marketing communication
The role and importance of advertising
Below-the-linetechniques and how they are used
Be able to plan integratedpromotionalstrategies
brands in the world. Nike’s brand power is one reason for its high revenues. Nike’s quality products, loyal customer base and its great marketing techniques all contribute to make the shoe empire a huge success.
The company has integrated on-line and off-linepromotion. Promotion includes on-line...
advertising and promotion from an IMC perspective. This sixth edition focuses on the many changes that are occurring in areas of marketing communications and how they influence advertising and promotionalstrategies and tactics. We have done this by continuing with the integrated marketing...