"Explain primary techniques of below the line promotion how are they used in an integrated promotional strategy for a business or product" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 5 of 50 - About 500 Essays
  • Satisfactory Essays

    Heinz Product Line

    • 2871 Words
    • 31 Pages

    UV5142 Rev. Jun. 27‚ 2011 HEINZ KETCHUP: PRICING THE PRODUCT LINE An Iconic Brand Heinz Ketchup had long been a nostalgic piece of Americana. Millions of consumers in 140 countries from all walks of life have purchased and used what has become a symbol of American innovation and prosperity. In the United States‚ ketchup was ubiquitous‚ always served with American favorites such as hot dogs‚ hamburgers‚ and french fries. Its presence graced the tables of outdoor barbecues‚ church festivals‚ truck

    Premium H. J. Heinz Company Ketchup

    • 2871 Words
    • 31 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Promotion Strategies

    • 491 Words
    • 2 Pages

    Cupcake Promotions Jonathan Rivera Grantham University Cupcake Promotions To increase cupcake sales there is a variety of strategies and ways to embrace the costumer to buy more and increase sales. The following strategies are good promotion strategies to get those cupcakes out to the customer: Logos: A recognizable logo for your cupcake business will help to develop the brand. Use a logo on all of the advertising pertaining to the bakery. Order custom

    Premium Marketing Customer Good

    • 491 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Task 1 Introduction to the promotional mix Every business will require the use of a promotional mix as without this you could have the best product at the best price but you will never generate any sales. Businesses need to make use of various above and below the line promotions to sell their products. (I have found a quote that backs up my views on the promotional mix and gives another basic insight for its implicational meaning) (The combination of personal selling‚ public relations‚ advertising

    Premium Burger King Fast food Marketing

    • 4792 Words
    • 20 Pages
    Better Essays
  • Satisfactory Essays

    project “ Impact of promotional activities for selling HCL products ” was based on sales promotion and selling. For this I had got a training of product knowledge of wide range of products such as HCL laptops‚ desktops‚ Nokia mobiles‚ Canon Printers‚ Kodak Cameras‚ X-Box‚ Apple IPods‚ etc. Consumer retention is the key success factor for any competitive market. An effort was made to ascertain and analysis customer views and preferences for the product through process of Brand

    Premium Desktop computer Sales Marketing

    • 289 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Sales Promotion Strategy

    • 3953 Words
    • 16 Pages

    Sales Promotion Strategy Sales are the lifeblood of a business‚ without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed‚ it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to improve a company’s sales by predicting and modifying your target customer’s purchasing behavior and patterns. Sales promotion is very important as it not only helps to boost sales but it also helps a business

    Premium Marketing Sales promotion

    • 3953 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Product Strategy

    • 25840 Words
    • 104 Pages

    Product management • Product (or service) management includes a wide range of management activities‚ ranging from – the time that there’s a new idea for a product – to eventually providing ongoing support to customers who have purchased the new product. Product strategy Product management and its role in company management Lecture 1 • Every organization conducts product management‚ whether it’s done intentionally or unintentionally. Product related decision proces as content of scientific

    Premium Product management Marketing

    • 25840 Words
    • 104 Pages
    Powerful Essays
  • Good Essays

    CADBURYS PROMOTIONAL SRATEGIES Cadbury India Limited (CIL)‚ a part of the Cadbury Schweppes Group‚ is India’s leading confectionary manufacturer. Cadbury’s Dairy Milk‚ 5 Star‚ Éclairs‚ Perk and Gems are the largest selling brands in their segments. CIL is estimated to have a 65 percent share of the Indian chocolate market. The Indian chocolate market is estimated to be worth Rs. 3.2 billion‚ with an annual growth rate of 10 percent. Per Capita Consumption levels are very low in India‚ as compared

    Premium Chocolate

    • 747 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Sales Promotion Techniques There are many sales promotion techniques that marketing firms direct toward trade and consumers. Sale promotions in trade are focused on the channels of which the product will be distributed. In a sale promotion with consumers it is directly towards someone. Various classifications of sales promotion techniques include discounts and deals‚ increasing industry visibility‚ price-based consumer sales promotions‚ and attention-getting consumer sales promotions. Discounts

    Premium Sales promotion

    • 765 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Place & Promotion Strategy

    • 1254 Words
    • 6 Pages

    Appropriate Place & Promotion Strategy Developing a strategic marketing plan should include the appropriate place and promotional strategy to ensure that what goes on behind the scenes positively impacts the view the consumer has on the product for long-term sustainability. A keen awareness of the marketplace and customer need is essential to ensuring the appropriate amount of advertising is conducted to distribute product. Having a sound marketing strategy in place ensures that marketing objectives

    Premium Marketing Sales

    • 1254 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    MK 315 – Report # 1 A Report on the Product/Services/Promotional Strategies Offered by Cabelas ​Cabelas is a retail store found across the country offering outdoor products for the casual to serious hunter/fisherman. They offer for the hunter‚ firearms‚ ammunition‚ reloading equipment‚ optics‚ tree stands‚ decoys‚ game calls‚ and just about anything that is associated with the sport. They also sell boating supplies‚ auto and all terrain vehicle products‚ clothing‚ home and cabin‚ and footwear

    Premium Marketing

    • 1186 Words
    • 3 Pages
    Good Essays
Page 1 2 3 4 5 6 7 8 9 50