Module 8 Group Project - Proposal Product and Service Design “How do some companies manage to introduce successful new products fast when others can’t?” This is the type of question we will be answering in this chapter (ie. An idea we could use on a company in our power point presentation) per Pg 117 of textbook How do these companies’s stay in the competitive marketplace with their product and service designs? What makes them unique? • Idea generation • Build a business case
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Why does service tend to be harder for a customer to evaluate than physical goods? Physical goods are easier to evaluate‚ because either they perform the job for which they were intended or they do not. Service is more difficult to evaluate‚ because everyone has a different service level expectiation. For example‚ if a company provides straight-forward all-business service‚ it may attract people who do not have a lot of time and just want to get in and get with as little hastle as possible. However
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Walmart Structure This week we are going to look at Walmart and their organizational structure. We will be comparing and contrasting their organizational structure with a couple other different types of organizational structures to show why the structure they use is best for their corporation. Next we will evaluate how the organizational functions like operations‚ finance‚ human resources and marketing influence and determine the organizational structure and how it progresses their corporation
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Design is one of the components of the operations management. Specifically‚ product and service design is one of the processes of the design. As states in Morris (2009‚ p.22)‚ Product design is defined as the idea generation‚ concept development‚ testing and manufacturing or implementation of a physical object or service. “Service design is the activity of planning and organizing people‚ infrastructure‚ communication and material components of a service‚ in order to improve its quality‚
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Organizational design and structure allow a company to organize itself into different divisions that make work and labor occur more efficiently. Departmentalization is a method of subdividing work into separate organizational units that perform particular tasks. Pfizer uses product departmentalization in order to organize the company into separate units that produce particular products or services. Pfizer manages its operations through five divisions: Primary Care‚ Specialty Care and Oncology‚ Established
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planned and developed; from the generation of product ideas to be offered for sale or services to be rendered to the public‚ the price to set for those products/services‚ the ways of promoting your business and the convenient place where to access the products that will be offered to the public. All businesses in this world are a foundation of the four most important things which are the product‚ price‚ promotion and place or what they call the marketing mix. These four P’s are an integral part of
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ORGANIZATION STRUCTURE CHAPTER OBJECTIVES After reading this chapter‚ students should be able to: 1. Identify the six key elements that define an organization’s structure. 2. Describe a simple structure. 3. Explain the characteristics of a bureaucracy. 4. Describe a matrix organization. 5. Explain the characteristics of a “virtual” organization. 6. Summarize why managers want to create boundaryless organizations. 7. List the factors that favor different organization structures. 8. Explain the
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The Functional to Matrix Transition Karen R.J. White‚ PMP RECENTLY PARTICIPATED IN A CONSULTING ASSIGNMENT WHICH INVOLVED MOVING A LARGE ITS ORGANIZATION from an old-style functional-department organization structure towards one more friendly to proj- Common Pitfalls ects. The project faced the sorts of challenges that are common when trying to realign organizational structure with the new realities of managing by projects. In addition‚ there were added cultural barriers because the company
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so distinctive about services marketing that it requires a special approach‚ set of concepts‚ and body of knowledge? Services are defined in as “deeds‚ processes and performances”. None of these physical objects are physical objects in which a customer can take ownership of‚ because it is so different from products‚ service marketing requires a special approach‚ set of concepts and body of knowledge. 2. What do you mean by variability of inputs and outputs in services? Give two examples.
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MKT 121: Customer Service Question 2: Summarize the advantages and disadvantages of Web-based customer service. The internet has become the new path for providing customer assistance‚ providing a space for searching and shopping. As the technology is develops‚ clear advantages and disadvantages to customer service relationships have presented itself. One of the advantages of a website include increased exposure‚ with the ability reach customers on a global level. The web provides the
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