MANGO TREE Once a child threw the stone haphazardly on the ground after eating a mango. It got buried under the ground. As it remained in the soil‚ a sapping sprouted out of the stone. That was many years ago. An old man saw the newly sprouted sapping. He knew that it was the one of a mango of good quality. He took it to a garden and cultivated it there. There it grew into a plant and then into a big tree as I am today. My leaves are green and thick. They protect those who sit under me from the
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worldwide to become one of the most cultivated fruits in the tropics. While other Mangifera species (e.g. horse mango‚ M. foetida) are also grown on a more localized basis‚ Mangifera indica – the ’common mango’ or ’Indian mango’ – is the only mango tree commonly cultivated in many tropical and subtropical regions. It is the national fruit of India‚[1]Philippines and Pakistan. In several cultures‚ its fruit and leaves are ritually used as floral decorations at weddings‚ public celebrations and religious
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gender‚ marital status‚ race‚ religion‚ family‚ size‚ occupation‚ income or education. The demographic information helps marketers to identify a profile of the typical customer to be found in each segment‚ which will guide them in what marketing strategy to use to reach the segment in question. c) Psychographic segmentation which involves the breaking up of the market in terms of attributes such as social class‚ lifestyle and personality. Psychographic variables refer to the inner or intrinsic
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IKEA has created a global brand focused on low prices and contemporary designs. In 2009‚ Interbrand ranked IKEA 28th on its list of the top 100 global brands (# 35 in 2008 indicating 10% increase in brand value over just year). IKEA’s success is attributed to its vast experience in the furniture retail market‚ its product differentiation and cost leadership. The brand Ikea has become iconic in consumers’ minds. CEO‚ Anders Dahlvig‚ states “the awareness of our brand is much bigger than the size of
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Brand Knowledge Structure and Brand Elements What is Brand Awareness? Recognition versus recall – Brand versus situation cues Awareness depth versus breath – Brand versus situation linkages Why is brand awareness important? A necessary condition for inclusion in the set of brands being considered for purchase – A sufficient condition for choice in low-involvement decision settings – Influences the nature and strength of association – Brand Image Brand Perceptions through Associations
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Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly
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The Red Tree- The picture book ‘the red tree’ written and illustrated by Shaun tan‚ conveys his perspective of the world with the effective use of literary and visual techniques such as symbolism‚ foreshadowing and the extended visual metaphor of the girl in the bottle on the ‘nobody understands’ page. These techniques search the thoughts and concepts of living and battling depression. This page demonstrates that there is hope for people with depression; they just need to work for it and find a
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Family Tree Exercise My grandparents from my mother’s side of the family were both born in China and resided in a small town their entire life. My grandmother—Po Po‚ goes by the name of Ling Tan; and my grandfather—Gung Gung‚ is called Chau Yi Chen. Both of them lived in the same village and were tied together through arrange marriage which is a very popular tradition in China. Due to China’s one child policy‚ my grandfather grew up with no siblings because it was illegal to give birth to more
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Brand Recognition in relation to Brand Loyalty Introduction “Brands are the most valuable intangible asset for companies” claims Bayu Sutikno of the University of Gadjah Mada in Indonesia (2011‚ p.319). The world is filled with brands and everyone is trying to portray a message. It is the job of the consumer to decide what brand they prefer and what brand they do not care for. Likewise it is the job of the marketer to persuade the behavior of the 7 billion consumers in the world everyday.
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Product and Positioning The Nook E-Reader by Barnes and Noble is a 12.1 ounce portable e-reader with a 6 inch ink screen 3G wireless connection with the ability to hold over 1‚500 books on its memory card. The nook’s features also include computerized versions of popular games and allow the user to download magazines and newspapers to the device (Bubar). This device satisfies the esteem needs of achievement and status since owning a piece of new technology delivers the message of a higher status
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