| | The effects of brand name suggestiveness on advertising recall Kevin Lane Keller‚ Susan E Heckler‚ Michael J Houston. Journal of Marketing. Chicago:Jan 1998. Vol. 62‚ Iss. 1‚ p. 48-57 (9 pp.) | Abstract (Summary)A study reports the results of a laboratory experiment examining the effects of the meaningfulness of brand names on recall of advertising. Findings indicate that a brand name explicitly conveying a product benefit leads to higher recall of an advertising benefit claim
Premium Advertising Brand management Brand
SUSTAINABLE OPERATIONS IN TOURISM AND HOSPITALITY Assessment 1: Industry Case study Evaluate and assess the effectiveness of sustainable practices‚ plans‚ programs and initiatives implemented by Industry operators and organizations within a sector of the tourism and hospitality industry. Paul TAYLOR - SUSTAINABLE OPERATIONS – BCO702 - Jonathan MACEDO - MAC09198191 1 ________________________________ SUSTAINABILITY IN THE HOTEL INDUSTRY ________________________________ Paul
Premium Hotel Sustainability Waste
Novotel Pacific Bay Resort An economic enterprise operating at a local scale Location Pacific Bay Resort is located on Charlesworth Bay‚ three kilometres north of Coffs Harbour on the north coast of NSW. It is located on the Pacific Highway and is about 7 hours from Sydney and 5 hours from Brisbane by car. It is about one and quarter hours by plane from Sydney. There are many features that attract tourists to the region. Coffs Harbour is an established tourist centre in NSW‚ with the CSIRO
Premium Tourism
A Research paper on An Overview of Business Ethics in Indian Businesses Authors: 1) Ms. Swenee Shah 2) Ms. Mehal Pandya 3) Ms. Chitral Patel (Faculties of Hasmukh Goswami College Of Engineering (MBA)) Submitted to: Gujarat Technological University 1 Abstract Business ethics deals with ethical rules and principles necessary for a successful business. It explains the various ethical problems that can rise in a business setting and the responsibilities of persons who are engaged
Premium Business ethics Ethics
Footprint Calculation CO2 Emission‚ Energy Consumption and Water Consumption due to Pavement Construction and Usage Darío Enrique Romero Santana Department of Civil and Construction Engineering‚ Western Michigan University 4601 Campus Drive‚ Room G-249 Kalamazoo‚ MI 49008 United States Introduction Footprint is defined as the “measurement of how much land‚ water and natural resources a person‚ city‚ country or humanity as a whole requires to produce the resource it consumes”‚ (Edelman Darym)
Premium Energy Transport Carbon dioxide
medications; and diapers and feminine hygiene products. Other items range from cat litter to automotive additives. The top worldwide producers include Procter and Gamble‚ Kimberly Clark‚ Unilever‚ Colgate-Palmolive‚ Church and Dwight‚ Clorox‚ and Ecolab. Industry Trends and How It Operates Given the low growth rates of population and household formations in the developed nations‚ it has become more difficult for consumer product manufacturers to achieve significant sales gains. In the
Premium Innovation Personal care Pricing
CHAPTER 1: INTRODUCTION Ethics in general is concerned with human behavior that is acceptable or "right" and that is not acceptable or "wrong" based on conventional morality. General ethical norms encompass truthfulness‚ honesty‚ integrity‚ respect for others‚ fairness‚ and justice. They relate to all aspects of life‚ including business and finance. Financial ethics is‚ therefore‚ a subset of general ethics. Ethical norms are essential for maintaining stability and harmony in social life‚ where
Premium Ethics
PART 1 1.0 Introduction Asia Talk Sdn Bhd is a cutting edge IT Solution‚ Training & Consultancy established to verify the raising multifaceted problems pertaining to the security of information assets. They offer customer-focused services by influence on our real-world practice and knowledge in best-of –breed technologies and this has been affected in an outstanding consulting track record in government‚ financial situation and telecommunication sectors. They performing as a reliance advisor
Premium Microsoft
TASMANIAN INFECTION PREVENTION AND CONTROL UNIT Evaluating environmental cleanliness in hospitals and other healthcare settings What are the most effective and efficient methods to use? Page 0 of 31 Evaluating environmental cleanliness in hospitals and other healthcare settings What are the most effective and efficient methods to use? Tasmanian Infection Prevention and Control Unit (TIPCU) Department of Health and Human Services‚ Tasmania Published 2012 Copyright—Department of Health
Premium Clostridium difficile Staphylococcus aureus Antibiotic resistance
Evaluation of the Strategic Position of: ARAMARK CORPORATION Matriculation Numbers: 1216049 - 1216050 - 1216079 - 1216123 - 1216127 Robert Gordon University – Business Hotel Management School BA Hotel and Hospitality Management BS 3190 Strategic Planning and Change Management in the Hotel & Hospitality Industry Module Coordinator: Mrs. Elda Eicher Submission: 30 November 2012
Premium Strategic management Food Food safety