Aramark Analysis
Evaluation of the Strategic Position of:
ARAMARK CORPORATION
Matriculation Numbers:
1216049 - 1216050 - 1216079 - 1216123 - 1216127
Robert Gordon University – Business Hotel Management School
BA Hotel and Hospitality Management
BS 3190 Strategic Planning and Change Management in the Hotel & Hospitality Industry
Module Coordinator: Mrs. Elda Eicher
Submission: 30 November 2012
Word Count: 7215
ARAMARK Corporation
INTRODUCTION
1. General Information
ARAMARK, an outstanding leader in professional services, provides award-winning food services and facilities management to universities, school districts, health care institution, stadiums and arenas. It provides uniform and career apparel to health care institutions and other businesses such as manufacturing units, restaurants, hotels and construction companies around the world. (Aramark 2012)
Being a multi-national corporation, ARAMARK, headquartered in Philadelphia, has approximately 250,000 employees whose customers are in 21 countries such as China, Belgium, United Kingdom, Korea, Mexico, India, United Arab Emirates etc. Meanwhile, in order to gain visibility in the international market, Aramark also participated in providing premium food service for the Beijing Olympics in 2008 (Tschang 2008).
As a sustainability and customer-oriented organization, ARAMARK thrives to responsibly address issues that matter to its customers, employees and communities by focusing on employee advocacy, health and safety, environmental management and social participation.
2. Highlights of ARAMARK’s History • In 1936, Davre Davidson started his small business from the trunk of a Dodge truck. His vision was to put vending machines in factories and offices; to Davidson himself, his business was more of a service rather than “vending”. • William Fishman –
ARAMARK CORPORATION
Matriculation Numbers:
1216049 - 1216050 - 1216079 - 1216123 - 1216127
Robert Gordon University – Business Hotel Management School
BA Hotel and Hospitality Management
BS 3190 Strategic Planning and Change Management in the Hotel & Hospitality Industry
Module Coordinator: Mrs. Elda Eicher
Submission: 30 November 2012
Word Count: 7215
ARAMARK Corporation
INTRODUCTION
1. General Information
ARAMARK, an outstanding leader in professional services, provides award-winning food services and facilities management to universities, school districts, health care institution, stadiums and arenas. It provides uniform and career apparel to health care institutions and other businesses such as manufacturing units, restaurants, hotels and construction companies around the world. (Aramark 2012)
Being a multi-national corporation, ARAMARK, headquartered in Philadelphia, has approximately 250,000 employees whose customers are in 21 countries such as China, Belgium, United Kingdom, Korea, Mexico, India, United Arab Emirates etc. Meanwhile, in order to gain visibility in the international market, Aramark also participated in providing premium food service for the Beijing Olympics in 2008 (Tschang 2008).
As a sustainability and customer-oriented organization, ARAMARK thrives to responsibly address issues that matter to its customers, employees and communities by focusing on employee advocacy, health and safety, environmental management and social participation.
2. Highlights of ARAMARK’s History • In 1936, Davre Davidson started his small business from the trunk of a Dodge truck. His vision was to put vending machines in factories and offices; to Davidson himself, his business was more of a service rather than “vending”. • William Fishman –
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