EXECUTIVE SUMMARY: This case examines P&G and whether or not it has the ability and means to make SK-II a global brand. Paul de Cesare‚ President of Max Factor Japan and GLT member of the beauty care GBU‚ had to recommend one of three alternatives for a global strategy for the SK-II brand: expand into China‚ build on the brand’s success in Japan‚ or introduce SK-II to Europe. In doing so‚ he also had to keep entry strategies for the different markets in mind‚ and also the organizational change brought
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JUDGEMENT‚ AND GIS: RESTRUCTURING THE P&G’S SUPPLY CHAIN Presented by Assel Gubaidullina and Carolina Argenté The case study analyzes in great details how by utilizing integer programming and network optimization worked in concert with Geographical Information System (GIS) to re-engineering product sourcing and distribution system for North America. Procter & Gamble is the biggest company in “Fast Moving Consumer Goods”. The company produces 300 brands worldwide in 140 countries and has operating
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wife‚ Martha‚ who soon died of illness‚ and James sought medical attention for himself. As for William Procter‚ he had become a famous candle maker and James Gamble became a soap maker. Both of this gentlemen met when the married to sisters‚ Olivia and Elizabeth Norris. After getting married‚ William Procter and James Gamble were invited by their father-in-law to become his business partners. In the year 1837‚ Alexander Norris‚ their father-in-law had suggested to open a new enterprise which
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1.0 Introduction SK-II is a leading premium brand from Japan which owned by Procter and Gamble. It is sold in more than 10 markets in Asia Pacific region and Europe country. The expertise Japanese scientist spent years of study to develop a product line include whitening and anti-aging properties. It isn’t just for women‚ SK-II expanding a product line for male to enlarge their segmentation group (Pgscience‚ 2015). Their mission is to ensure their target audiences have a crystal clear skin with the
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The World Leader in Enterprise Marketing Management How P&G Leverages Its Scale In Ways Competitors Don’t Fully Appreciate www.emmgroup.net How P&G Leverages Its Scale In Ways That Competitors Don’t Fully Appreciate Contents Executive Summary Leveraging Scale With the Retail Trade Use Corporate-funded Projects to Leverage Scale Leverage Scale With Specific Consumer Cohorts Systemic Strategies That Use Scale to Overcome Inertia Conclusion – Scale With Fewer People; Scale at Every Juncture
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both their regional headquarters and the perfume plant in Singapore. P&G decided to place the perfume plant along the coastal part of the country in Tuas‚ Singapore (Moneycontrol.com‚ 2008). The plant operates on a just in time process. The plant receives raw materials only as they need it and send out supplies to the main manufacturing plants to be used in the products only as they need it. By being along the coast it is easy to have the ships and trucks pick up and deliver the products in as short
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Case 5: P&G Japan: The SK-II Globalization Project Questions: 1. As Paolo DeCesare‚ what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)? What kind of analysis will you need to do in preparing for that meeting? There are many factors that need to be considered when deciding recommendations to the GLT of SK-II: Political: Tariff (ex: China government took 35% to 40% import tariff on SK-II) Economic: The economic scale
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1. Nature of product/service P&G is an American multinational consumer goods company‚ founded in 1837‚ it headquartered in downtown Cincinnati‚ Ohio‚ USA. Its products include household care‚ beauty‚ grooming‚ and personal health care —and are household names around the world‚ including Pampers‚ Gillette‚ Tide‚ Ariel‚ Downy‚ Pantene‚ Head & Shoulders‚ Olay‚ Oral-B‚ Crest‚ Dawn. P&G is the world’s largest and most profitable consumer packaged goods company‚ with nearly $84 billion in sales and more
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1. (a) Give examples of how political-legal forces and technological forces have presented an opportunity or a threat to a particular industry or business organization. Political –legal forces are the most important factor in both opportunity and threat on an industry. Hence‚ both political legal forced and technological forces are a key factor in determining the mechanics of an industry. First of all‚ political legal factors determine the entry and exit barriers. Thus‚ if they were favorable;
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external and internal factors that play a major role and how P&G strategize the operation of its business. P&G has been in business for over more than a century founded in 1837 in Cincinnati‚ Ohio by William Procter and James Gamble coming together to make and sell candles and soaps (David‚ 2013). This humble beginning has since transformed into a multinational manufacturing‚ distribution and marketing enterprise that provides 50 brands to consumers (David‚ 2013). Today‚ Procter & Gamble
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