P&G Success
Introduction
1.1 Background of the Company
William Procter from England and James Gamble from Ireland had come to Cincinnati. Both gentlemen did not plan to permanently stay in England despite the busyness of the city they came to. Cincinnati was then a famous and a busy center of commerce and industry in the early nineteenth century. Despite their intentions, however, both men ended their travels when they arrived at the Queen City of the West where William took care of his ailing wife, Martha, who soon died of illness, and James sought medical attention for himself.
As for William Procter, he had become a famous candle maker and James Gamble became a soap maker. Both of this gentlemen met when the married to sisters, Olivia and Elizabeth Norris.
After getting married, William Procter and James Gamble were invited by their father-in-law to become his business partners. In the year 1837, Alexander Norris, their father-in-law had suggested to open a new enterprise which was named as Procter and Gamble. On April 1837, William Procter and James Gamble start making and selling their soap and candles. The formal partnership agreement is signed on October 31, 1837.
1.2 Nature of Business
The nature of the company’s business relies mostly on healthcare products, beauty care products, toys, baby and family care products, fabric and home care and also snacks and coffee products. The business of P&G is done globally ever since the nineteenth century. Although the nature of business has some similarly by its competitors, it has a strong brand name and had created brand awareness among people around the world. Thus, the business had sustained its competitive advantage among its competitors. Four of P&G 's latest product developments have used P&G 's research expertise to satisfy new consumer needs in the fabric care, cleaning, and food areas.
• Dryel fabric care system allows home cleaning of dry-clean-only clothing. The Dryel system uses pre-moistened
1.1 Background of the Company
William Procter from England and James Gamble from Ireland had come to Cincinnati. Both gentlemen did not plan to permanently stay in England despite the busyness of the city they came to. Cincinnati was then a famous and a busy center of commerce and industry in the early nineteenth century. Despite their intentions, however, both men ended their travels when they arrived at the Queen City of the West where William took care of his ailing wife, Martha, who soon died of illness, and James sought medical attention for himself.
As for William Procter, he had become a famous candle maker and James Gamble became a soap maker. Both of this gentlemen met when the married to sisters, Olivia and Elizabeth Norris.
After getting married, William Procter and James Gamble were invited by their father-in-law to become his business partners. In the year 1837, Alexander Norris, their father-in-law had suggested to open a new enterprise which was named as Procter and Gamble. On April 1837, William Procter and James Gamble start making and selling their soap and candles. The formal partnership agreement is signed on October 31, 1837.
1.2 Nature of Business
The nature of the company’s business relies mostly on healthcare products, beauty care products, toys, baby and family care products, fabric and home care and also snacks and coffee products. The business of P&G is done globally ever since the nineteenth century. Although the nature of business has some similarly by its competitors, it has a strong brand name and had created brand awareness among people around the world. Thus, the business had sustained its competitive advantage among its competitors. Four of P&G 's latest product developments have used P&G 's research expertise to satisfy new consumer needs in the fabric care, cleaning, and food areas.
• Dryel fabric care system allows home cleaning of dry-clean-only clothing. The Dryel system uses pre-moistened
References: 5. Product innovation at P&G. (1999, June 9). P&G News Releases. [Online]. Available: http://www.pg.com/about/news/news.shtml [2000, May 23]. 6. P&G donates rights to more than 100 pending patents for commercial development 7. P&G pursues greatest growth ever. (1998, September 9). PR Newswire - Lexis Nexis. [Online: 2150 words]. Available: http://web.lexis-nexis.com [2000, May 23]. 8. The Procter & Gamble Company 9. Tomkins, R. (1998, September 3). The what, not the where, to drive P&G. Financial Times (London), p. 34. 10. Nelson, E