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Strategy and Management FINAL

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Strategy and Management FINAL
Strategy and Management
A Case Study on Unilever and Procter & Gamble

Malou Goedman (xxxxxxx)
BSc Economics and Business Economics
Utrecht University

Jet de Graeff (xxxxxxx)
BSc Economics and Business Economics
Utrecht University

Willem-Jan Kemperink (xxxxxx)
BSc Economics and Business Economics
Utrecht University

Jan Kreumer (4033833)
BSc Economics and Business Economics
Utrecht University

Fabienne Ouwehand (xxxxxxx)
BSc Economics and Business Economics
Utrecht University

Lars van der Ridder (xxxxxxx)
BSc Economics and Business Economics
Utrecht University
Inhoudsopgave

Introduction p. 3
Chapter 1
Company History p. 4 - 5
Business model p. 5 - 6
Business Environment p. 6
Company Structure p. 7
Financial Performance p. 7-9
Chapter 2
Business Models p. 10 - 14
Chapter 3
Coping with a financial crisis p. 15 - 17
Chapter 4
Global trends p. 18 - 26
Chapter 5
SWOT-analysis p. 27 - 30
Conclusion p.
Bibliography p.

Introduction

Chapter 1
Company History
P&G, short for Procter and Gamble, is an American multinational consumer goods company. P&G products include personal care products, cleaning agents and pet food (Sewell, 2009). A number of major brands of P&G are Gillette, Pampers and Olestra. Twenty-six of P&G brands have more than a billion dollars net annual sales. The company operates over almost the entire world (Cincinnati News.Net., 2014).
When William Procter and James Gamble established themselves in a business in 1837, a new company was born that carried their names. In 1879 P&G launched it’s first branded product, Ivory Soap. From that moment the company began to build factories on various locations in the United States as demand was increasing. In the early


References: Sewell, D. (2009). P&G Board meets amid CEO reports. Retrieved, January, 2014, from http://seattletimes.com/html/businesstechnology/2009315084_apusproctergambleceo.html Cincinnati News.Net., (2014). Around 100 brands to be dropped by Procter and Gamble to boost sales. Retrieved, January, 2014, from http://www.cincinnatinews.net/index.php/sid/224358103 Marketing Docter Blog (2008) http://www.nytimes.com/2014/08/02/business/procter-gamble-to-drop-up-to-100-brands.html?_r=1 Annual Report And Account, 2013 Hall, J. 2009. Unilever buys Sara Lee 's personal care division for £1.17bn. Retrieved, January, 2015, from http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/6232155/Unilever-buys-Sara-Lees-personal-care-division-for-1.17bn.html TechnicoLisboa, (2014). Finding the Right Business Model. Retrieved, January, 2015, from https://fenix.tecnico.ulisboa.pt/downloadFile/3779571672064/AOSI-2007-CASOH.pdf Lee, I http://stratechery.com/2014/technology-changing-world-pg-edition/ Cincinnati News.Net., (2014) Annual Report And Account, 2013. Making sustainable living commonplace. Retrieved, January, 2015, from http://www.unilever.com/images/Unilever_AR13_tcm13-383757.pdf Lindsay, T. (2014). Procter & Gamble and Unilever adapt marketing to empowered consumers. Retrieved, January, 2015, from http://www.theguardian.com/sustainable-business/procter-gamble-unilever-adapt-marketing-empowered-consumers Mali, S. (2014). Comparison - Unilever Vs P&G- International Business and Marketing Strategies. Retrieved, January, 2015, from http://www.slideshare.net/swapnilmali/comparison-unilever-vs-pg-international-business-and-marketing-stategies Davidson, H. (2014).Procter & Gamble bows to pressure on palm oil deforestation. Retrieved, January, 2015, from http://www.theguardian.com/environment/2014/apr/09/procter-gamble-bows-to-pressure-on-palm-oil-deforestation Evans, P. (February 24, 2014). Procter & Gamble and Unilever Escalate Big Hair War. Wall Street Journal. Retrieved from http://www.wsj.com/articles/SB1000142405270230443410457937892 3001137120 Henderson, Bruce D International Monetary Fund (2014). World Economic Outlook: Recovery Strengthens, Remains Uneven. Retrieved from http://www.imf.org/external/Pubs/ft/weo/2014/01/pdf/text.pdf Oxfam (2013) Shah, G. (October 30, 2013). Capitalism needs to evolve, says Unilever CEO Paul Polman. Livemint.com. Retrieved from http://www.livemint.com/Companies/lPv85bNOi83L9m7lFbwM4K/Capi talism-needs-to-evolve-Unilever-CEO.html Smedly, T Wright and Goodwin 2009 Unilever (2013)
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