SK-II Case Study

1.0 Introduction
SK-II is a leading premium brand from Japan which owned by Procter and Gamble. It is sold in more than 10 markets in Asia Pacific region and Europe country. The expertise Japanese scientist spent years of study to develop a product line include whitening and anti-aging properties. It isn’t just for women, SK-II expanding a product line for male to enlarge their segmentation group (Pgscience, 2015). Their mission is to ensure their target audiences have a crystal clear skin with the naturally-derived. Since Procter and Gamble obtained SK-II in 1991, SK-II has subsequently joined the positions of the numerous P&G's billion-dollar brands. While SK-II remains consistent with its foundations including keeping similar bundling for
One such thing that combined both Pitera and coherent advancement is the dispatch of SK-II’s Cellumination line in 2010, which is made to bolster the skin’s radiance. Today the weight of SK-II’s business is certainly in Asia with Japan being its most noteworthy market. Regardless, things are moreover sold in Western countries, for instance, the US,UK, and Spain. In Singapore, SK-II has set up a firm hold in the premium sound skin industry with a strong base of reliable
SK-II trusts that ladies ought to begin securing their skin as right on time as could reasonably be expected and by excellence industry measures, maturing begins at 25 years old. Nevertheless, these ladies are likewise exceedingly instructed urban female who have developed a desire for upscale specialty items and administration. They might not have that generally high extra income but still willing to pamper themselves with the SK-II items. Nonetheless, these ladies need to see the impacts of SK-II and have a higher probability of exchanging brands due their adventurous