Is It Ethical to Sell a Product That Is at Best Only Mildly Effective Discuss

Topics: Marketing, Effectiveness, Human skin color Pages: 2 (785 words) Published: November 10, 2011
Question 1: Is it ethical to sell a product that is at best only mildly effective? Discuss

Answer: We know that the words effective and efficient are not the same words.Fullifilling a goal by using all the resources is called effective while fullfilling a the same goal using lowest possibl resources is called efficient.So in general selling a product that is not or only slightly effective, while pretending that it is efficient, is unethical. Particularly, in case a vendor is cheating on the customer and capitalizes on people’s misery. However, the question of good or bad ethics in this context depends very much on the setting and the cultural circumstances of producer and consumer as well as on the product itself. The present case dealing with HLL as well as CKL, the established vendors of skin lighting cream on the Indian market for many years, illustrates a situation in which the producer encounters the consumers´ strongly culturally positioned desire of fair skin, by offering a skin lightning product, which is from a dermatologist’s point of view considered to be ineffective (“reaches only the upper layer of the skin”, “does not affect melanin production and gives a poor result”) or at least short-lived (“whitens facial hair and not the skin”). Nevertheless, Indian women keep on using these products for years, but will never notice lasting effects.

So, while considering the consumers´ point of view we need to understand that they use the product to fulfil their desire for societal recognition, particularly by their peers. Therefore, it is less the use of the product but more the psychological effect that the product provides to the consumer. From a managing point of view the advertisement’s aim is to present the product at its best aspect,it is the marketer’s responsibility to anlyze the strengths of the product and find its weaknesses.So from this point of view it is not unethical.

But If we look at the same case a bit differently then we can give...
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