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Procter & Gamble Case Study

Winston Salem State University

Author Note
, Business Policy Class Fall 2012 Winston Salem State University

Table of contents

Introduction and purpose of the paper………………………………………..3-4 Your suggested mission and vision for the firm…………………………..…..4 The present mission, vision, objectives, and strategies of the firm………….4-6 Identification and the evaluation of the external factors…………………6-8 Identification and the evaluation of internal factors ……………………….8-9 Your strategic recommendations for the firm……………………………9-11 References………………………………………………………………12 Appendix……………………………………………………………13-14

Introduction
During this case study of Procter and gamble I will be analyzing key external and internal factors that play a major role and how P&G strategize the operation of its business. P&G has been in business for over more than a century founded in 1837 in Cincinnati, Ohio by William Procter and James Gamble coming together to make and sell candles and soaps (David, 2013). This humble beginning has since transformed into a multinational manufacturing, distribution and marketing enterprise that provides 50 brands to consumers (David, 2013). Today, Procter & Gamble is the world’s biggest consumer products company with more than 78.9 billion in sales (David, 2013). It manufactures and produces a very diverse line of products that offer superior standard of quality, practicality and value. Procter & Gamble business functions are based on their mission to improve the lives of the world’s consumers every day, by touching lives in small but meaningful ways. Integrity, trust and respect for others are important values that drive the everyday working methods and decision-making of P&G, and are enforced by a code of ethics that guarantees a high standard of quality and morals. P&G is taking advance of the opportunities that are being brought about by the eradication of trade barriers, enhancements and expansions in Internet and IT, as well as new, emerging and enlarging markets and types of consumers. However, P&G has to also receive the challenges that come along with the product stagnation, unsafe product ingredients, a highly competitive market, strong buyer power and a rising cost in raw material. Regardless of the obstacles, P&G has a top market position with a diversified product portfolio and a strong brand image. Procter & Gamble has plenty of core strengths that will offset the insufficient weaknesses that the company faces. They know how to properly leverage its core strengths to create consumer understanding, brand-building, innovation, market capability and scale, which has allowed P&G the opportunity to execute growth strategies in several areas. Procter & Gamble Present Mission, Vision, Objectives, and Strategies Mission Statement

(www.pg.com/en_US/company/purpose_people)The main mission of Proctor and Gamble is to offer top quality and highly valued products and services to the customers while trying to improve consumer life. Due to their current mission statement they have won numerous consumer and loyalty to their product; which has reward them with leadership in sales, profit because they hold a larger portion of the market. Vision Statement

Although Procter & Gamble has many areas of focus that the company vision themselves embarking on according to the case study in the book, P&G does not have a vision statement (Davids, 2013). My suggestion for vision statement for P&G would that they formulate one that is realistic, credible, attractive, and future. The vision for P&G should be: “We at Procter & Gamble are striving to become an environmental sustainability, socially responsible and the empowering of our employees and stakeholders in order to deliver on our environmental and social programs.” Objectives

Procter & Gamble’s long term objectives and goals involve formulating a strategy that...
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