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    Marketing Management

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    of marketing management is to direct those activities by which the marketing goals can be achieved. According to Cundiff & Still “To achieve the marketing objective-planning‚ organization‚ coordination & control is necessary. Whether he is a marketing manager‚ industrial middlemen or consumer retailer each &every one has to do planning‚ organization & control of activities to achieve the marketing goals. These activities are called as functions of marketing management or managerial

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    Comparative Management

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    Comparative management 1st chapter 1) What do you mean by comparative management? Comparative management is the identifying‚ measuring and interpreting the similarities’ and differences among managers behavior‚ techniques followed and practices applied as found in various countries .... J.R Terry Comparative management defined as studying and analysis of management in different environments and the reasonss that enterprises show different result in various countries..... Knootz and

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    Mba - Marketing Management

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    Q. Discuss the functions of Human Resource Management in an organization. Enumerate the challenges of HRM in the present organizational context.   Ans.     The functions of HRM can be broadly classified into two categories viz 1) Managerial Functions 2) Operative Functions :               FUNCTIONS OF HRM Managerial Functions | Operative Functions | Planning | Employment | Organising | Human Resources Development | Directing | Compensation | Controlling | Human Relations |   | Industrial

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    system for Tesco Tesco is the big company‚ so used many of the systems to manage their management system. The main system of Tesco is management information system. A system to convert internal and external sources into information and to communicate that information‚ in an appropriate form ‚ to managers at all levels in all functions to enable them to make timely and effective decisions for planning‚ directing and controlling the activities for which they are responsible The Tesco choose the MIS

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    Change Management

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    The Big Idea HOW HOW THE MOST INNOVATIVE COMPANIES CAPITALIZE ON TODAY’S RAPID RAPID FIRE STRATEGIC CHALLENGES AND AND STILL MAKE THEIR NUMBERS. BY BY JOHN P. KOTTER PHOTOGRAPHY: GETTY IMAGES HBR.ORG November 2012 Harvard Business Review 45 THE BIG IDEA ACCELERATE! Perhaps the greatest challenge business leaders face today is how to stay competitive amid constant turbulence and disruption. Any company that has made it past the start-up stage is optimized for e ciency rather than for strategic

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    Strategic Management

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    Strategic Management: Concepts and Cases‚ 13e (David) Chapter 1 The Nature of Strategic Management 1) Strategic management focuses on integrating management‚ marketing‚ finance/accounting‚ production/operations‚ research and development‚ and information systems to achieve organizational success. Answer: TRUE Diff: 1 Page Ref: 6 Topic: Introduction Objective: 1.01 Describe the strategic-management process. 2) Optimizing for tomorrow the trends of today is the purpose of strategic management. Answer:

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    Management in Action

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    Business Management Study Manuals business growth Diploma in Business Management MANAGEMENT IN ACTION The Association of Business Executives i Diploma in Business Management MANAGEMENT IN ACTION Contents Unit Title Page iii v 1 2 3 11 12 12 13 17 21 25 26 32 53 62 67 68 77 81 97 103 105 105 110 113 114 116 120 125 126 Introduction to the Study Manual Syllabus 1 Synoptic Studies: Applying the Key Theories and Concepts from Other Modules The Synoptic Approach The Key Theories

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    Change Management

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    Higher cost of inputs. Legislation & taxes. Political interests. Ethics & social values. Technological  change. Globalizations. Changing nature and composition of the workforce. | FIGURE. 1.1 showing the reasons for change: CHANGE MANAGEMENT ACTIVITIES: (1) Defining and instilling new values‚ attitudes‚ norms‚ and behaviors within an rganization that support new ways of doing work and overcome resistance to change. (2) Building consensus among customers and stakeholders on specific

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    Strategic Management

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    strengths and weaknesses in the functional areas of business‚ including management‚ marketing‚ finance/accounting‚ production/operations‚ research and development‚ and management information systems. Relationships among these areas of business are examined. Strategic implications of important functional area concepts are examined. The process of performing an internal audit is described. The Resource-Based View (RBV) of strategic management is introduced as is the Value Chain Analysis (VCA) concept. The

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    Leadership VS. Management

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    LEADERSHIP VS MANAGEMENT Phoenix University LEADERSHIP VS MANAGEMENT Introduction The subject of leadership and management confuses many people since both are the qualities seen in people who head an organization. Indeed a successful leader should possess shrewd leadership skills as well as being cognizant with the art of managing the resources of the organization (Havinal‚ 2009). A lot of literature has been drawn trying to delineate the two sister aspects as well drawing on the common points

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